Climate research and advocacy organization Action for the Climate Emergency (ACE) has rebranded as GoodPower, a shift timed with Climate Week NYC. The move reflects the group’s ambition to confront rising energy costs and climate impacts while accelerating the global transition to renewable power.
Led by CEO Leah Qusba (pictured above), GoodPower combines grassroots organizing, empirical research, and digital communications to engage everyday people around the economic and social benefits of decarbonization. The organization’s work is rooted in the idea that renewable energy is not only vital for addressing the climate crisis but also essential for reducing household energy costs, creating jobs, and strengthening economic security.
The relaunch comes at a moment when energy costs are surging in the United States and globally. US electricity prices have risen more than 30 percent since 2020, driven in part by the growing energy demands of artificial intelligence and data centers. Families also face compounding financial pressures from extreme weather events, rising insurance premiums, and broader economic instability. This Green Prophet article here explores how AI can help improve grid stability.
GoodPower argues that solutions already exist. Renewable power is now the most affordable and fastest to deploy worldwide, while complementary technologies such as electric vehicles and regenerative agriculture offer additional benefits for communities and economies.
A Record of Impact
The organization has built its platform over 17 years of work as ACE. Among its achievements:
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Delivering more than 3 billion ads, videos, and organic impressions to key audiences.
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Building a network of 1.4 million climate advocates.
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Helping secure local support for 6 GW of renewable energy projects now moving into construction.
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Running more than 115 research trials through its Good Data Lab.
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Registering over 350,000 under-represented voters since 2020.
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Expanding international operations to Brazil, Canada, South Africa, and the UK.
This history, Qusba said, positions GoodPower to address both the climate crisis and the economic pressures facing households worldwide.
Strategic Vision
GoodPower’s new identity is paired with its 2030 Strategic Plan, “Upward Spiral.” The plan calls for scaling proven programs, investing in breakthrough technologies, and deepening work in communications, research, and grassroots field organizing. A key emphasis will be the use of AI and other tools to reach broader audiences and accelerate adoption of clean energy solutions. (Related: The UN is building a coalition to explore how AI can save the planet).
GoodPower’s relaunch has drawn praise from funders and partners. Joel Clement of the Lemelson Foundation called the rebrand “deeply aligned with what this moment demands.” Funders including the William and Flora Hewlett Foundation and the MacArthur Foundation highlighted GoodPower’s evidence-based methods and ability to reach new audiences with creative, research-backed strategies.
With a redefined mission and an expanded toolkit, GoodPower aims to build the cultural and political momentum needed to accelerate the renewable energy transition. The organization frames its work as unlocking a better economy — one with millions of new jobs, lower bills, healthier communities (why was Ivanpah shut down?), and a more secure energy system.
For more information, visit goodpower.org.
