It’s a heard sell to live in the Middle East if you need to relocate from the US or Europe for work. There are the dusty apartments, there are the uprisings, the conflicts. There is the heat. To help accommodate for luxury tastes Cairo is getting a new development for wealthy urbanites. It’s a far cry from Hassan Fathy’s sustainable vision of New Gourna.
Mercon Developments, a leading real estate company, announced the launch of its latest project, “Nurai,” situated on 16 acres in a prime location in the Lotus area at Golden Square, the heart of New Cairo.
“Nurai” represents a breakthrough in the concept of integrated urban communities, showcasing unique and distinctive designs never seen before in the Egyptian real estate market, according to PR material, but which looks like the American dream. With a total investment of approximately 10 billion EGP ($200 million USD), the project comprises 350 units, aiming to achieve targeted sales of around 3 billion EGP by 2024.
With a mixed-use residential and commercial development, the project features dedicated spaces for sports, cycling tracks, swimming pools, and water features, alongside commercial zones, recreational facilities, picturesque landscapes, luxurious entrances, and advanced security systems, as well as hotel units boasting modern designs that blend sophistication with luxury.
From the project’s inception, the company has adopted a strategy focused on meticulous planning and continuous market research to introduce a distinct product.
Additionally, the collaboration with renowned engineering consultants, led by Omar Okail, adds further value to the project, as his visionary designs breathe life into the compound, with every unit boasting exceptional views, luxurious natural ventilation, and unique natural lighting, creating an environmental balance that emphasizes the company’s commitment to sustainability.
“Nurai” is part of Mercon Developments’ expansive plan in the Egyptian market, aligning with the company’s strategy of selecting prime locations to enhance project success. The company is committed to sustainability and upholding social and environmental responsibility, using eco-friendly building materials and designs based on renewable energy. This reflects our vision of delivering integrated urban communities. While catchphrases of sustainability are thrown around in a press release, not much details about what this really means is included in the vision.
