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Masdar’s Sustainability Begins with Design, But Where Are the Humans?

[youtube]http://www.youtube.com/watch?v=ILlF34KJMJw[/youtube]Take a new tour through the Masdar Institute with this video.

Modeling traditional Arabic cities and using old innovation like windcatchers, Masdar has become an expensive showcase for sustainable living in the Middle East. The above video gives a tour of some of the renewable energy initiatives there, like heliostats, and its pod cars. I love the idea of incubating science fiction “green energy” ideas in the real world, but where are the people in this so-called sustainable community? Did the directors tell them to disappear when the cameraman arrived?

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Karin Kloosterman
Author: Karin Kloosterman

Karin Kloosterman is an award-winning journalist, innovation strategist, and founder of Green Prophet, one of the Middle East’s pioneering sustainability platforms. She has ranked in the Top 10 of Verizon innovation competitions, participated in NASA-linked challenges, and spoken worldwide on climate, food security, and future resilience. With an IoT technology patent, features in Canada’s National Post, and leadership inside teams building next-generation agricultural and planetary systems — including Mars-farming concepts — Karin operates at the intersection of storytelling, science, and systems change. She doesn’t report on the future – she helps design it. Reach out directly to [email protected]

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About Karin Kloosterman

Karin Kloosterman is an award-winning journalist, innovation strategist, and founder of Green Prophet, one of the Middle East’s pioneering sustainability platforms. She has ranked in the Top 10 of Verizon innovation competitions, participated in NASA-linked challenges, and spoken worldwide on climate, food security, and future resilience. With an IoT technology patent, features in Canada’s National Post, and leadership inside teams building next-generation agricultural and planetary systems — including Mars-farming concepts — Karin operates at the intersection of storytelling, science, and systems change. She doesn’t report on the future – she helps design it. Reach out directly to [email protected]

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4 thoughts on “Masdar’s Sustainability Begins with Design, But Where Are the Humans?”

  1. Mari,
    Every photo I have seen of Masdar looks either really lonely or populated with an alien tribe of people who have come to ogle at the “city” for an hour or so. Where is the life? If I were living in this technological wonder, I’d be sitting on a bench watching the train of journalists and visitors streaming through. Something there seems forced and unnatural. I could be wrong.

  2. Mari says:

    As you know, so far the only permanent buildings at the MC site are those of the Masdar Institute. During the day, research institute people usually stay indoors and work in their offices or receive classes… I get the point of the piece, I too think it’s good to be critical about the GCC states’ new energy and sustainability initiatives, but let’s try to criticise relevant issues like the gap between promises and progress, or the fact that these pod cars still appear in Masdar promo material although their future role in the city is currently envisaged to be minimal.

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