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Abu Yoyo: Closing the Loop in Banner Advertising

Karin Kloosterman
By Karin Kloosterman
13

You read about it here first on Green Prophet. Now watch the vid.

Tel Aviv’s Naomi from Abu Yoyo has found an ingenious way to recycle city banner adverts. She makes bags, wallets and book covers and sells them back to media companies. Ingenious, no?

Karin Kloosterman
Karin Kloostermanhttp://www.greenprophet.com
Karin Kloosterman is an award-winning journalist, innovation strategist, and founder of Green Prophet, one of the Middle East’s pioneering sustainability platforms. She has ranked in the Top 10 of Verizon innovation competitions, participated in NASA-linked challenges, and spoken worldwide on climate, food security, and future resilience. With an IoT technology patent, features in Canada’s National Post, and leadership inside teams building next-generation agricultural and planetary systems — including Mars-farming concepts — Karin operates at the intersection of storytelling, science, and systems change. She doesn’t report on the future – she helps design it. Reach out directly to [email protected]
13 COMMENTS

  1. I work in the outdoor banners design business and I have never thought that such a creative way of recycling was possible. It seems that some people have a neck for certain things. The world is based on equilibrium: I mean that someone creates banners(me) and someone else thinks of a way of reusing those(Abu).

  2. I work in the outdoor banners design business and I have never thought that such a creative way of recycling was possible. It seems that some people have a neck for certain things. The world is based on equilibrium: I mean that someone creates banners(me) and someone else thinks of a way of reusing those(Abu).

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