Why Are All the Dishwashing Soaps Diluted with Gel?

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The shift toward gel-based dish soaps may have been driven by marketing rather than necessity. Thicker soaps create the illusion of being more concentrated, but in reality, they often contain unnecessary fillers that don’t enhance cleaning power. Consumers who care about sustainability should push for more concentrated formulas that require less packaging, use fewer resources, and reduce waste.

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Laundry soaps – is less more green? Jordanians Concentrate for the Environment

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Jordan is cleaning up its act, at least in terms of laundry detergent, with a project entitled Concentrate for the Environment.  The voluntary, industry-led initiative aims to reduce the negative environmental impact of powdered laundry soap. Seems the soap industry excels at greenwashing; this looks like corporate cost-shaving spun into environmental (fool’s) gold.

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