When starting a business, one of the first things you need to put in place is a continuity plan. For those unaware, this is a strategic plan that outlines exactly how your business will continue operating should an unplanned disruption occur. It ensures that the critical functions of your company can continue during and after a crisis, whether that crisis is a natural disaster, a cyberattack, a power outage, or a legal case against you.
In terms of the creation of a continuity plan, you’ll have to investigate and try out a lot of things. It’s your job, for instance, to conduct a thorough risk assessment, a BIA – business impact analysis – go through recovery strategies, test and train some drills and simulations, and regularly update your plan based on any new risks or organisational changes. But while all of these things will help you to create a continuity plan that works, all that work will go to nothing if you don’t have a crucial safeguard in place: insurance.
Getting Insurance in 2025

View from above, Shebaya in Saudi Arabia. Travel companies and hotels need insurance
The key reason why insurance is so important to the success of your plan is because, while your continuity plan sets out how you’re going to respond to a crisis, insurance ensures you have the financial resources to actually follow through.
Without adequate coverage, even the most detailed and well-practiced plans can fall apart under the weight of unexpected costs, so you need to know you have the right insurance in place to bridge the gap between intention and action, and make sure the funds are there to respond immediately. In terms of getting the right insurance, there are many platforms out there that offer comprehensive, reliable insurance to see you through any kind of crisis.
What you’re looking for, however, is something that can be tailored specifically to your business. A strong platform, in this case, is Next Insurance, which has been recognised as one of the best platforms in the US for small businesses, especially for those who need easy, affordable insurance that can grow alongside the business itself.
Through this platform, you can tailor your insurance to cover anything from a loss of assets to more complex disruptions like data breaches, professional errors, or a sudden halt in operations due to supply chain issues. The key point, however, is that you utilise that flexibility to prepare for your vulnerabilities and have that support in place to take effect when needed.
Why Business Insurance is Fundamental to Your Continuity Plan
Let’s say, for instance, a fire has destroyed your primary office space. Your continuity plan might dictate a shift to remote work, the use of cloud backups, or a temporary relocation site – but how are you going to pay for all this? It might be true that you’ve portioned out a section of your budget to cover your business in this eventuality, but with the landscape of business changing all the time, you can’t say for sure whether those finances will be there when a crisis strikes.
You might have spent that money, for instance, on equipment upgrades, a developed marketing plan to stay competitive, or it may have gone towards unexpected staffing costs. Building and developing a business in a straight, uninterrupted line is the dream, but it’s not necessarily the reality.
With something like property insurance, however, the cost of replacing your equipment, furniture, and, more importantly, your infrastructure, will be taken care of. This will then allow you to focus on executing your continuity plan swiftly and effectively, without being paralysed by financial stress.
The same can be true if you’ve experienced a cyberattack or you’ve lost data through equipment failure. There are so many unforeseen events that can cripple your business, even with a continuity plan in place, but if you have the insurance there – and have taken the time to ensure it’s tailored and suited to your company – you’ll know that you have the means to navigate these events and come out on the other side. This will then give you the peace of mind to grow and develop confidently, without any stress that the work you’re putting in will come to nothing.




