People are searching for information about global warming online. Don’t believe me? Take a look at the “Global Warming” Google Trends page based on searches performed around the globe on the world’s most popular search engine.
It’s our responsibility to get better at communicating the things that matter most to building a sustainable future for our planet. In this article I’ll highlight a few ways I’ve improved my digital pitch to those looking to become informed and take action.
1. Start with a content calendar.
This might seem basic, but you’d be surprised at how many content producers fail to organize their thoughts. A content calendar helps you zero in on the things that you’d like to communicate. And it helps your audience absorb what you’re sharing with them.
Get focused around making an impact with your message. A content calendar is a great first step.
2. Treat every digital channel like an individual.
Too many people try to copy and paste their message across social media platforms. This is lazy and ineffective. If I see the same content on Facebook that I’m seeing on Twitter, why am I going to follow you on both?
And don’t be afraid to respond QUICKLY to direct messages. 83% of Twitter users reported feeling better about a brand / individual after sending them a message and receiving a quick response.
If we want to get the message out, we need to put a tad more effort into unique content distribution.
3. Use impressive stats to hammer your points home.
Data is impactful. It’s the digital equivalent of: “Actions speak louder than words.” We’re on a mission to communicate the importance of sustainable living. But getting people excited is only half the battle. Stats lead to action in the reader. Bite-sized stats can even arm the reader to become an evangelist about your message – leading to a ripple of good.
4. Demonstrate with killer explainer videos.
The written-word is powerful, but video is becoming the preferred method for engaging people online. If you’re nervous about stepping out from behind your content, record your screen instead. An explainer video allows you to show content in a narrated short that communicates important information.
Depending on the content, I like to embed explainer videos that accompany key points in the content – this really helps me land important messages.
5. We can raise awareness without judging.
This last point is perhaps the most important. When I started creating content, I was in the habit of calling out organizations that were harming the environment. This proved to be less effective than I thought it would be. Instead, I’ve focused on providing green tools and insights to people that want to become a force for good.
When you align your content with the goodwill of others, instead of casting blame on bad actors, you’ll achieve a more desired impact on delivering a sustainable future. We need to be mindful of how we get the message out.
I hope my insights have helped you!
