First Transit Implements GreenRoad Technology

Hod Fleishman, GreenRoad Founder

GreenRoad’s founder and Chief of Safety Hod Fleishman is leaving the company. Is Google his next destination?

Fresh off making the “Global Cleantech 100″ Guardian List, Israel’s GreenRoad announced this week that First Transit, the operator of San Diego’s North County Transit District (NCTD), has implemented GreenRoad’s GreenRoad 360™ solution in its fleet of buses.

GreenRoad 360™, a software solution, combines real-time automated driver coaching with Web-based applications that continuously rate driving skills and behavior with the goal of creating more fuel-efficient and safer drivers.

GreenRoad’s solution gives drivers and fleet managers real-time feedback and analysis of drivers’ abilities and driving patterns. The system tells drivers how to improve fuel consumption, so that managers can begin to see improvements almost immediately.

The result is a 50% or greater reduction in accidents with its solution on board and more efficient fuel-usage that is more cost-efficient for companies.

While the company’s solution reduces the risk of accidents, Google revealed this week that it is working on its own solution to prevent accidents altogether. The company has been testing self-driving cars on the streets and highways of Northern California with the ultimate goal of this technology helping to prevent traffic accidents, free up people’s time and reduce carbon emissions by fundamentally changing car use.

Also earlier this week GreenRoad founder and Chief of Safety Hod Fleishman announced that he is leaving GreenRoad. Although he hasn’t announced what he is doing next, it will be interesting to see if his path crosses with Google.

Investors in GreenRoad include Al Gore and Richard Branson’s Virgin Green Ventures.

Electric car company Better Place and 6 other Israeli companies were also included in the “Global Cleantech 100″ Guardian List.

::PR Newswire

Lisa Damast
Lisa Damasthttp://www.israelinnovation20.com/
Lisa Damast is an online marketing consultant by day and blogger of Israel technology by night. Her blog, Israel Innovation 2.0, provides news and analysis of Israeli technology companies in the enterprise software, Web 2.0 and cleantech sectors. Lisa is also a co-organizer of the Jerusalem Business Networking Forum (JBNF). JBNF helps facilitate online and offline networking among business professionals in Jerusalem, including in the cleantech industry. Lisa made aliyah in August 2007 after receiving a degree in Communication Studies from Boston University in May 2007. Lisa can be reached at lisa (at) greenprophet (dot) com.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

TRENDING

Astro uses AI to help procure land for renewable energy

For oil-rich, environmentally vigilant Gulf states, Astro isn’t just another startup story. It is a blueprint for accelerating an energy transition that is now existential, not optional.

Alphabet buys Intersect Power for $4.5 Billion USD to sustainably power its AI infrastructure

That shift helps explain why Alphabet, Google’s parent company, has agreed to acquire American renewable energy company Intersect Power in a deal valued at roughly $4.75 billion. It’s a move that reflects a deeper change: technology companies are paying closer attention to the physical systems that support their growth. 

Rent a living Christmas tree in California

You can go to a site or go online, order the tree and pick it up or if if possible have it delivered. A live tree doesn't shed needles after a few weeks and it's obviously the ecological choice to cutting down millions of 7 to 15 year old trees every year.

Inflatable concrete homes: a California and Ontario case study

Across Ontario and California, builders are rethinking concrete housing through inflatable-shell design—an approach that replaces wooden formwork with air and innovation. A 1,000-square-foot low-carbon concrete shell, insulated with hempcrete, can be erected in a day and cost far less than conventional construction. Over time, the savings in energy, materials, and mortgage costs make this model a realistic response to rising living expenses and climate stress. With low-carbon cement, hempcrete walls, and renewable energy, inflatable concrete homes show how even the world’s most carbon-heavy material can become part of a sustainable future—if built smartly, and within local building codes.

Don’t Regret Your Host: Alternatives to SiteGround That Impress

Discover top alternatives to SiteGround that offer impressive features and performance. Make an informed choice for your hosting needs today!

Qatar’s climate hypocrisy rides the London Underground

Qatar remains a master of doublethink—burning gas by the megaton while selling “sustainability” to a world desperate for clean air. Wake up from your slumber people.

How Quality of Hire Shapes Modern Recruitment

A 2024 survey by Deloitte found that 76% of talent leaders now consider long-term retention and workforce contribution among their most important hiring success metrics—far surpassing time-to-fill or cost-per-hire. As the expectations for new hires deepen, companies must also confront the inherent challenges in redefining and accurately measuring hiring quality.

8 Team-Building Exercises to Start the Week Off 

Team building to change the world! The best renewable energy companies are ones that function.

Thank you, LinkedIn — and what your Jobs on the Rise report means for sustainable careers

While “green jobs” aren’t always labeled as such, many of the fastest-growing roles are directly enabling the energy transition, climate resilience, and lower-carbon systems: Number one on their list is Artificial Intelligence engineers. But what does that mean? Vibe coding Claude? 

Somali pirates steal oil tankers

The pirates often stage their heists out of Somalia, a lawless country, with a weak central government that is grappling with a violent Islamist insurgency. Using speedboats that swarm the targets, the machine-gun-toting pirates take control of merchant ships and then hold the vessels, crew and cargo for ransom.

Leopoldo Alejandro Betancourt López Turned Ocean Plastic Into Profitable Sunglasses

Few fashion accessories carry the environmental burden of sunglasses. Most frames are constructed from petroleum-based plastics and acrylic polymers that linger in landfills for centuries, shedding microplastics into soil and waterways long after they've been discarded. Leopoldo Alejandro Betancourt López, president of the Spanish eyewear brand Hawkers, saw this problem differently than most industry executives.

Why Dr. Tony Jacob Sees Texas Business Egos as Warning Signs

Everything's bigger in Texas. Except business egos.  Dr. Tony Jacob figured...

Israel and America Sign Renewable Energy Cooperation Deal

Other announcements made at the conference include the Timna Renewable Energy Park, which will be a center for R&D, and the AORA Solar Thermal Module at Kibbutz Samar, the world's first commercial hybrid solar gas-turbine power plant that is already nearing completion. Solel Solar Systems announced it was beginning construction of a 50 MW solar field in Lebrija, Spain, and Brightsource Energy made a pre-conference announcement that it had inked the world's largest solar deal to date with Southern California Edison (SCE).

Related Articles

Popular Categories