Literally, postal. It was quite a pleasant surprise when we found out that in 1975 Israel came out with stamps encouraging civillians to protect their environment. Not only was the message beautiful, but the stamps were pretty darn good looking too.
Designed by Israeli artist and sculptor Eliezer Weishoff (whose monuments and other creations are an inherent part of the Israeli visual fabric), the stamps addressed three types of pollution: air pollution, water pollution, and noise pollution.
Weishoff used the standard division of the stamp into two parts in order to demonstrate his green message. While the upper, larger part of the stamp illustrates the problem (such as butterflies being tarnished by industrial smoke, fish swimming in black waters and the powerful drum of an airplane engine piercing the human ear), the lower part reveals the ideal. The stamps, which all instruct senders and receivers to protect the environment, envision an Israel where butterflies float among flower petals (instead of smoke), fishes swim in between coral (instead of black pools of pollution) and ears are approached by the chirping of birds (not the jetting of airplanes).
The funky seventies graphic design is just gravy.
Now, if only we could get these stamps re-issued. Any ideas out there for how to bring environmental awareness into the mainstream these days? Leave your comments below.
Read more Green Prophet calls for action on the current state of Israeli environmental affairs:: Urgently Needed: Intelligent Urban Design and Why Doesn’t Tel Aviv’s Carmel Market Compost (or Recycle)?