2015 will be the year of hummus

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Hummus, the centuries-old Middle Eastern bean paste, is ready for its close-up. According to a report released by food industry trend-trackers Baum and Whiteman, hummus will emerge as America’s “it” food in 2015.  “Once a niche product here, eaten primarily by Arab and Israeli immigrants,” says the report, hummus is matching the meteoric trajectory of Greek yogurt […]

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Chickpea Farmers Wanted in America for Hummus Invasion: Move Over Tobacco!

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As hummus, a staple of Middle Eastern cuisine, gains popularity among Americans seeking healthful snacks, tobacco farmers open their fields to chick peas and Pepsico undertakes to develop new hummus food science with an Israeli company, Strauss. Both businesses see massive potential in developing American chick pea strains for a number of good reasons, some perhaps less good. […]

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