At its core, this study rewrites a long-standing assumption: that beer drinkers form a homogeneous crowd. Far from it—your audience may fall into flavor extremes. As craft brewers, you now have the tools to tailor your offerings, sharpen your sustainability goals, and deepen consumer engagement.
The Sumarians’ brewing methods developed over the ages into the beer we know today. Yet making alcohol from bread mashed into liquid has never left people’s minds. We have a funny note on that: jailbird booze.
We know that Muslims don't drink alcohol, and they choose mocktails instead, but Muslims aren't the only people who live in Muslim countries. In a bid to modernize and westernize Saudi Arabia the Kingdom is allowing the first alcohol shop to be open in 70 years.
If you’ve ever visited a Middle Eastern country, one noticeable difference to Europe is restriction on alcohol. Muslims are not allowed to drink according to scripture (read why Muslims don’t drink here) so depending on the ruling government, access to alcohol may be restricted to your local hotel or nearby speakeasies (big in Iran) or it […]
They offer a great local product that serves as a wonderful alternative to imported, carbon-footprint heavy beers (they recently sold their beers at Tel Aviv's slow food farmer's market). And to top it all off, their brewery in southern Tel Aviv has been the home of some great parties.