
(Yuli Ziv, founder of MyItThings, cofounder of the Style Coalition)
I first talked to Yuli Ziv when she was in the middle of a paparazzi storm. It was Fashion Week in New York and she was just about to enter the Justin Timberlake show. Walking over to her website MyItThings, the Tel Aviv native, now in New York, I saw Ziv had established a green category on her fashion website. I wanted to know more about that, and also “green” fashion trends for the future. It can’t hurt to ask, right? Here’s our interview:
How does a girl from Israel find herself in the middle of the fashion world in New York?
Yuli Ziv: Personal style expression has always interested me – from watching Sex & The City on a TV screen from my home in Israel to walking on NYC streets later on and watching these women in real life – I’m fascinated by the people that tell a story with their look. It took me few years to find my own story and what clothes really meant to me, and then I wanted to give a chance to other people to share their story as well – that’s how I founded MyItThings.com.
Is there any green fashion from Israel or the Middle East making its way to America?
Yuli Ziv: If so, let us know what. Or what you like. I’ve heard about Neutra – the accessories made of recycled tires, and B Nature – the organic baby clothes, which seem to be the biggest trend now. I wish more of the Isreali green designers targeted online fashion outlets like ours to share their vision, as I don’t hear these much often.





