Tal Ater

Tal defines himself as a web developing, procrastinating, tree-hugging, gaming geek. Constantly unhappy and grumpy about what he sees around him, Tal joined Green Prophet as part of a quest to explore what the industry is really doing (and what it isn’t) about the environment… provided that does not collide with his green-washing allergy. Tal is passionate about the web, and finding new ways to change lives with it. He is the founder of Green Any Site, a new service that lets you turn your online shopping into a greener experience, no matter where you shop. He is particularly fond of the way one blogger summarized his work on GAS in one sentence: “Tal is, in a sense, Robin Hood and the Internet is his forest.”