FoodTech start-up Better Juice from Israel is collaborating with Ingredion (NYSE: INGR), a publicly traded company of specialty ingredients to the food and beverage industry. Better Juice creates a sugar replacement, non GMO, which ca reduce sugars in juice by 80%.
Ingredion Ventures, Ingredion’s venture investment arm, will lead the Series A funding round for Better Juice which will fast-track penetration of its breakthrough sugar reduction solution into the US juice market.
Better Juice’s innovative sugar reduction technology removes simple sugars in juice-based beverages, concentrates and other natural sugar-containing liquids.
The Company developed an enzymatic technology, which converts sugars into non-digestible compounds, such as dietary fibers and non-digestible sugars, while maintaining the natural profile of vitamins, minerals and organic acids in the final product.
“The Better Juice technology adds a completely new dimension to our portfolio of sugar reduction solutions for food and beverage brands on a mission to meet increased consumer demand for less sugar,” says Nate Yates, Sugar Reduction Business Leader at Ingredion. “This technology also provides manufacturers with more options to successfully reduce sugar without compromising on great taste or nutrition.”
Non GMO
The environmentally friendly clean-label conversion process applies proprietary beads composed of non-GMO microorganisms which produce enzymes. These enzymes convert the juice’s composition of fruit sugars including sucrose, glucose, and fructose into better-for-you prebiotic fibers and other non-digestible molecules. This enables sugar reduction by 30 to 80 percent.
“This alliance will accelerate our go-to-market journey,” explains Eran Blachinsky, PhD, co-founder and co-CEO of Better Juice. “Ingredion’s capital support will allow us to extend the technology to other liquids with natural sources of sugar, such as milk, beer, and wine.”
This achievement follows Better Juice’s well-established partnership with GEA Group, one of the largest suppliers of food processing technology.
Better Juice’s solution has successfully advanced to commercial scale in the US. In recent years, it demonstrated its full proof of concept in collaboration with juice manufacturers in the US and Asia. These companies are now poised to progress to the next stage of commercialization.
Better Juice is now fully prepped for market entry, with a capacity to process 250 million liters of sugar reduced juice per year.
Since 2022, the groundbreaking GEA Better Juice Sugar Converter Skid is included in GEA’s test center in Ahaus, Germany. Better Juice collaborates with GEA for manufacturing the bioreactor, and together they install the technology in customers’ facilities.
Better Juice, Ltd., was founded in 2018 by a team of biochemists and microbiologists from industry and from The Hebrew University in Jerusalem with the aim of helping beverage manufacturers produce better-for-you, lower-sugar fruit juice.
Their technology has accrued several patents and was initially funded and supported by The Kitchen Hub, Strauss Group’s food-tech incubator, and has raised $8 million in seed-round investments.
Better Juice partners include: The Kitchen Hub, part of Strauss Group, iAngels, Maverick Ventures Israel, NEOME–Women’s Investing Club, Semillero Partners LLC, theFoodTechLab (TFTL) and S. Schestowitz. Most of the investors who participated in the seed round will also join Round A. These include Emil Capital Partners from Connecticut.
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