Is cloud technology more environmentally friendly than its counterparts?

best wind energy picture in the world

In the early days of cloud computing, there were genuine concerns that its implementation with the internet would have huge implications on the world’s carbon emissions. According to the U.S. Environmental Protection Agency, some 1.5% of all electricity consumed in the States was due to traditional data centres. This ‘dirty’ energy usage has since been ‘cleaned up’ by many of the world’s leading organisations who have taken all-important steps to move many of their data centres onto renewable energy sources. Global e-commerce giant Amazon vowed in 2014 to operate online using 100% renewable energy.

amazon seattle biosphere amazing photo

By the turn of the next decade, the U.S. Environmental Protection Agency fears carbon emissions produced from traditional data centres will have risen four-fold to 680 million tonnes per year; amounting to more than the American aviation industry. This is a shocking statistic, but an understandable one when you realise just how vital data is to everyday life in the digital age. Therefore, by transferring vast data centres to public cloud providers, organisations can lower their carbon footprint and electricity consumption simultaneously.

What is a public cloud data centre?

A public cloud data centre is normally situated in close proximity to its power source. This is to prevent significant losses of energy when transmitting power over long distances, sometimes even abroad. Cloud computing data centres are also built to utilise less wattage for day-to-day operations, as well as generating backup power.

Why else do public cloud data centres have the eco edge?

  • Optimised utilisation rates
    Public cloud data centres are engineered to minimise hardware idling, which can lead to poor energy efficiency and have negative effects on an organisation’s carbon footprint. Instead, public servers use serves at high utilisation rates to maintain efficiency at all times.
  • Regularly upgraded hardware
    The time it takes for traditional data centres to replace and upgrade hardware within their servers is unnecessarily long. High costs are blamed for the delay, resulting in data centres operating inefficiently with outdated servers. Public cloud centres have higher utilisation rates and therefore need to be replaced quicker, but this is cost-effective as the new technology brings with it greater energy efficiency following each upgrade.
  • Elimination of wasteful energy
    On the whole, a traditional data centre has a dirtier power mix than that of a public cloud provider. With a less carbon-intense power mix, the public cloud is able to dramatically reduce wasteful energy use of equipment and put a much-needed ceiling on carbon emissions.

Of course, with more businesses and organisations operating within the cloud come new challenges in terms of cloud security. A robust cloud security solution is needed to prevent web application attacks and proactively thwart emerging threats. Because of the very nature of the cloud, such solutions need to be scalable and easily managed from a centralis

 

Bhok Thompson
Bhok Thompsonhttp://www.greenprophet.com
Bhok Thompson is an “eco-tinkerer” who thrives at the intersection of sustainability, business, and cutting-edge technology. With a background in mechanical engineering and a deep fascination with renewable energy, Bhok has dedicated his career to developing innovative solutions that bridge environmental consciousness with profitability. A frequent contributor to Green Prophet, Bhok writes about futuristic green tech, urban sustainability, and the latest trends in eco-friendly startups. His passion for engineering meets his love for business as he mentors young entrepreneurs looking to create scalable, impact-driven companies. Beyond his work, Bhok is an avid collector of vintage mechanical watches, believing they represent an era of precision and craftsmanship that modern technology often overlooks. Reach out: [email protected]

TRENDING

Key Rules Recreational Cannabis Users Must Follow in Pittsburgh

Adults who are 21 or older can carry up to 30 grams. This amount applies to personal use within Pittsburgh’s limits. Carrying more could lead to confiscation or legal action. Staying under the limit avoids problems during any public stop.

Turning Your Energy Consultancy into an LLC: 4 Legal Steps for Founders in Texas

If you are starting a renewable energy business in Texas, learn how to start an LLC by the books.

Ancient Chinese medicine might heal spinal cord injuries

In the study, the scientists didn’t just test one plant compound at a time. They tested two traditional Chinese medicine compounds together — luteolin (from flowers like honeysuckle and chrysanthemum) and astragaloside IV (from astragalus root, Huang Qi). These plants have been combined in Chinese herbal formulas for centuries to help the body recover from injury and inflammation.

Luxury meets the textile waste stream with Coach – Bank & Vogue

A new collaboration between luxury brand Coach and textile reuse pioneer Bank & Vogue attempts to stitch those two worlds together: high fashion and the global textile waste stream.

EU startup aiming to generate energy on moon villages

Stepping up to democratize the moon is an EU-funded company, Deep Space Energy, which has just raised more than $1 million USD as a seed fund to help it create energy generators on the moon.

Turning Your Energy Consultancy into an LLC: 4 Legal Steps for Founders in Texas

If you are starting a renewable energy business in Texas, learn how to start an LLC by the books.

Tracking the Impacts of a Hydroelectric Dam Along the Tigris River

For the next two months, I'll be taking a break from my usual Green Prophet posts to report on a transnational environmental issue: the Ilısu Dam currently under construction in Turkey, and the ways it will transform life along the Tigris River.

6 Payment Processors With the Fastest Onboarding for SMBs

Get your SMB up and running fast with these 6 payment processors. Compare the quickest onboarding options to start accepting customer payments without delay.

Qatar’s climate hypocrisy rides the London Underground

Qatar remains a master of doublethink—burning gas by the megaton while selling “sustainability” to a world desperate for clean air. Wake up from your slumber people.

How Quality of Hire Shapes Modern Recruitment

A 2024 survey by Deloitte found that 76% of talent leaders now consider long-term retention and workforce contribution among their most important hiring success metrics—far surpassing time-to-fill or cost-per-hire. As the expectations for new hires deepen, companies must also confront the inherent challenges in redefining and accurately measuring hiring quality.

8 Team-Building Exercises to Start the Week Off 

Team building to change the world! The best renewable energy companies are ones that function.

Thank you, LinkedIn — and what your Jobs on the Rise report means for sustainable careers

While “green jobs” aren’t always labeled as such, many of the fastest-growing roles are directly enabling the energy transition, climate resilience, and lower-carbon systems: Number one on their list is Artificial Intelligence engineers. But what does that mean? Vibe coding Claude? 

Somali pirates steal oil tankers

The pirates often stage their heists out of Somalia, a lawless country, with a weak central government that is grappling with a violent Islamist insurgency. Using speedboats that swarm the targets, the machine-gun-toting pirates take control of merchant ships and then hold the vessels, crew and cargo for ransom.

Related Articles

Popular Categories