Glowing highways make it look like we’re driving through eco-fairytales

Smart-Highway-glowing-lines-Studio-Roosegaarde

Glow-in-the-dark roads recently debuted on a 500 meter stretch of Netherlands highway!  Brought to you by the guy behind glow-in-the-dark trees.  He’s been burning the candle at both ends – not so much to increase light levels, more to roll out new applications of his natural luminescence designs.

Standard street lighting has been replaced by light-absorbing glow-in-the-dark road markings in this pilot project, first proposed by Studio Roosegaarde in 2012, now installed after an arduous government approval process.

All reports indicate that the road safety project is more like a stunning art installation. A local news report said, “It looks like you are driving through a fairy tale.”

Smart-Highway-glowing-lines-Studio-RoosegaardeDaan Roosegaarde, studio founder and lead designer, told ARStechnica, “I was sitting in my car amazed by these roads we spend millions on – but no one seems to care what they look like and how they behave. I started imagining this Route 66 of the future where technology jumps out of the computer screen and becomes part of us.”

He imagined road lighting provided by naturally glowing plant life or bio-engineered surface coatings. He thought about markings integral to road surfaces that would be triggered by temperature change to broadcast weather news to travelers (see image above).

This project is limited to glow-in-the-dark road markings on the N329 highway in Oss, and was developed in cooperation with road construction company Heijmans by combining photo-luminescent powder into road paint.  

There is tremendous potential for products like these given stressed government budgets, ratcheting transportation operation and maintenance costs and ever-increasing demand for electricity. Heijmans plans to expand the project after monitoring performance of this first installation, but some challenges are expected. The paint emits light for up to eight hours but light quality is diminished by uneven application or rough surfaces.  Eight hours is also insufficient in longer hours of northern winter darkness.

Studio Roosegaarde is a social design lab where artist Daan Roosegaarde with his team of designers and engineers create interactive designs that explore the dynamics between people, technology and space. They aim to bring technology and design to the real world, with practical and beautiful results.

Roosegaarde makes an open plea to governments around the globe to facilitate labs like his, “We should create labs in the city where we can experiment and explore these kinds of solutions. Like a free zone. We want to do it safely, but just give us a park and we’ll prove it to you. Be more open.”

Direct application of glowing pavement markings are impractical throughout much of the Middle East, where roads are not naturally cleansed of dust and oil by frequent precipitation. Here in Amman, light-reflective road markings are rendered ineffective soon after installation as vehicles grind dirt and debris into the sun-softened thermoplastic paint – preventing the light-reflecting components of the coating from performing their intended function. Bit this extraordinary pilot is a promising first step towards embedding renewable technologies into transportation.

Images from Studio Roosegaarde

LEAVE A REPLY

Please enter your comment!
Please enter your name here

TRENDING

Astro uses AI to help procure land for renewable energy

For oil-rich, environmentally vigilant Gulf states, Astro isn’t just another startup story. It is a blueprint for accelerating an energy transition that is now existential, not optional.

Leading Through a Dual-Energy Transition: Balancing Decarbonisation with Energy Security

Experience in one area of the energy industry isn't enough to guarantee readiness across all the others. That's where a structured program like an MBA in energy can come in. Today's advanced curricula explore energy economics, finance, policy, and strategic management alongside the technical subjects. And when pursuing an energy MBA online, professionals can skill up and retrain without having to step out of the labor market -- an important perk at a time when skilled professionals are already in short supply.

What Renewable Energy Means for Long-Term Environmental Planning

In the context of American energy policy (setting the stage for the world as oil prices are in USD), the relevance of renewable energy planning is increasingly evident. Federal agencies are preparing final biofuel blending mandates under the Renewable Fuel Standard, with decisions expected early in 2026 after delays that have left investors and producers in limbo.

How wind energy must adapt to a changing climate

For a wind farm designed on 20 years of historical data, this matters. A project that looks profitable today may deliver less energy in the future, on the opposite, way more. Uncertainty replaces confidence.

Alphabet buys Intersect Power for $4.5 Billion USD to sustainably power its AI infrastructure

That shift helps explain why Alphabet, Google’s parent company, has agreed to acquire American renewable energy company Intersect Power in a deal valued at roughly $4.75 billion. It’s a move that reflects a deeper change: technology companies are paying closer attention to the physical systems that support their growth. 

Qatar’s climate hypocrisy rides the London Underground

Qatar remains a master of doublethink—burning gas by the megaton while selling “sustainability” to a world desperate for clean air. Wake up from your slumber people.

How Quality of Hire Shapes Modern Recruitment

A 2024 survey by Deloitte found that 76% of talent leaders now consider long-term retention and workforce contribution among their most important hiring success metrics—far surpassing time-to-fill or cost-per-hire. As the expectations for new hires deepen, companies must also confront the inherent challenges in redefining and accurately measuring hiring quality.

8 Team-Building Exercises to Start the Week Off 

Team building to change the world! The best renewable energy companies are ones that function.

Thank you, LinkedIn — and what your Jobs on the Rise report means for sustainable careers

While “green jobs” aren’t always labeled as such, many of the fastest-growing roles are directly enabling the energy transition, climate resilience, and lower-carbon systems: Number one on their list is Artificial Intelligence engineers. But what does that mean? Vibe coding Claude? 

Somali pirates steal oil tankers

The pirates often stage their heists out of Somalia, a lawless country, with a weak central government that is grappling with a violent Islamist insurgency. Using speedboats that swarm the targets, the machine-gun-toting pirates take control of merchant ships and then hold the vessels, crew and cargo for ransom.

Leopoldo Alejandro Betancourt López Turned Ocean Plastic Into Profitable Sunglasses

Few fashion accessories carry the environmental burden of sunglasses. Most frames are constructed from petroleum-based plastics and acrylic polymers that linger in landfills for centuries, shedding microplastics into soil and waterways long after they've been discarded. Leopoldo Alejandro Betancourt López, president of the Spanish eyewear brand Hawkers, saw this problem differently than most industry executives.

Why Dr. Tony Jacob Sees Texas Business Egos as Warning Signs

Everything's bigger in Texas. Except business egos.  Dr. Tony Jacob figured...

Israel and America Sign Renewable Energy Cooperation Deal

Other announcements made at the conference include the Timna Renewable Energy Park, which will be a center for R&D, and the AORA Solar Thermal Module at Kibbutz Samar, the world's first commercial hybrid solar gas-turbine power plant that is already nearing completion. Solel Solar Systems announced it was beginning construction of a 50 MW solar field in Lebrija, Spain, and Brightsource Energy made a pre-conference announcement that it had inked the world's largest solar deal to date with Southern California Edison (SCE).

Related Articles

Popular Categories