Israel Arrests Ten 269life Animal Rights Activists, 300 Protest in Tel Aviv

269life, animal rights activism, tel aviv, israel, meat industry, animal cruelty, social protestAs part of their campaign to make “the walls of slaughter houses transparent,” a guerrila animal rights group in Israel recently scattered the heads of decapitated animals in public places throughout Tel Aviv and surrounding neighborhoods.

Last week police arrested ten 269life activists in connection with these rather visual public protests, which included dyeing the water of fountains red to resemble blood. Today 300 animal rights activists descended on Tel Aviv in a show of solidarity eclipsed only by the tent social protest movement.

269life, animal rights activism, tel aviv, israel, meat industry, animal cruelty, social protestA founding member of 269life, 27 year old Sasha Bojoor issued the following statement upon his arrest last week:

Got arrested today, along with 9 more activists. For suspicion of doing illegal 269life activities. Seemed like a whole police station, was dealing with only us. They been raiding and ransacking activists houses since about 6am today.Considering how much money and man power they are wasting to try and silence us, i think its safe to say. We’re hitting some sort of nerve…

The Yarkon police district carried out a “covert investigation,” according to Ha’aretz, and discovered 269 life materials at the activists’ homes upon raiding them.

Ranging in ages from 25 to 65, according to the paper, and from various parts of the country, none of the activists have a prior criminal record.

Albeit very active in Israel, which has a growing and vocal vegan movement, 269life was founded to draw attention to the plight of animals raised and slaughtered for human consumption.

269 is the number given to a white calf, who will be slaughtered this year.

269life, animal rights activism, tel aviv, israel, meat industry, animal cruelty, social protestThe group has garnered international momentum in recent months with supporters from all reaches of the planet  either branding or tattooing the number 269 on different body parts – sometimes in public.

In so doing, the activists hope to create a personal and visual connection with animals that are treated cruelly in large feed lots that are typically shielded from public view.

But many people claim that the group’s rather aggressive tactics alienate would-be sympathizers. Bojoor addresses just this question in an interview with Negotiation is Over:

I can surely understand where they are coming from. In my early days of activism, I held such views myself. The thing is with time I saw how deeply entrenched speciesism is in our culture and how absolutely essential it is to forcefully engage people on a more complex and visceral level. Instead of just presenting them with facts and figures. Often it is much more effective to use more forceful tactics.

Let us know what you think: are 269life’s tactics effective at engaging the public to pay closer attention to animal cruelty wrought by the burgeoning food industry?  

All images via 269life Facebook page

Tafline Laylin
Tafline Laylinhttp://www.greenprophet.com
As a tour leader who led “eco-friendly” camping trips throughout North America, Tafline soon realized that she was instead leaving behind a trail of gas fumes, plastic bottles and Pringles. In fact, wherever she traveled – whether it was Viet Nam or South Africa or England – it became clear how inefficiently the mandate to re-think our consumer culture is reaching the general public. Born in Iran, raised in South Africa and the United States, she currently splits her time between Africa and the Middle East. Tafline can be reached at tafline (at) greenprophet (dot) com.
8 COMMENTS
  1. “To be a vegetarian is to disagree – to disagree with the course of things today… starvation, cruelty – we must make a statement against these things. Vegetarianism is my statement. And I think it’s a strong one.”
    ― Isaac Bashevis Singer

    • O dear dear dear. The mischief-making – and apparently hostile to vegans and vegetarians – DT raises its head with this hoary old anecdote again, taking part in Hitler’s self-aggrandising label of being a vegetarian. Presumably his ex-taster wants to preserve this image of him. Firstly, I recommend you read Michael Bluejay’s article in Vegetarian Guide – website michaelbluejay.com/veg/hitler.html. There are plenty of fine sources to trawl there. Secondly, don’t believe all you read in some papers. Thirdly, being a vegan/vegetarian does not necessarily mean you become an angel. Doctors take the Hippocratic oath – “First do no harm” – yet some have performed some cruel deeds in the name of ‘medicine’ or ‘research’.

  2. While I think that 269life’s protest tactics are probably offensive to the average person, I do think that they trigger discussions (like this one) that might be more productive in convincing people of the benefits of a vegetarian or vegan lifestyle.

  3. 269life are just wonderful, in a country who seem to like picking on people who are different and who show them up (witness the treatment many holocaust survivors got after the war – terrible, a disgrace) and in a country where people who are apparently indifferent to suffering not only at a distance but also on their doorstep – the suffering of animals. 269life HAVE to do what they are doing as previously animal welfarists/rights people have been all but ignored. All over the world more and more people are speaking up loudly against animal suffering. Why not Israel? Do Israelis really want themselves proclaimed as merciless and without compassion? Is all that intense study of their religion a mere excuse to bury their heads from the unpalatable truth, that they themselves cause so much animal suffering by choosing to eat meat? The so-called religious hide behind words. Many go through all kinds of antics and deprivations to show how different they are, but they are the same as any pagan anywhere, killing and eating meat. Animals are sentient beings, and it behoves all of us to recognise what suffering we cause, and not turn our heads away or making demonstrators the butt of nasty put-down sneers. Turn those comments onto your greedy indisciplined selfish selves, ridiculous and horrid meat-eaters. 269life are just amazing in their purity and dedication, and Israel should be proud of them. Proud. I sure am. If I were in Israel I would join them. Let’s see more publicity for 269life. They may go to extremes, but animals suffer extremes of suffering, as you all well know, so don’t stop up your ears or close your eyes. There is no excuse for the suffering meat-eaters cause, especially in a clever and well organised country like Israel.

    • I want to note, and not comment on what you said, that there are a large number of Orthodox religious Jews who are vegans and vegetarians. Not all religious people are meat eaters, so you are broadly generalizing, not only about Israelis but religious people in general.

      • Thank you Karin Kloosterman for your gentle rebuke, and yes I am generalising – because of my perception of the hostility apparently shown to the 269life demonstrators, which is maybe why they have to be so dramatic when they do demonstrate, and for lack of exact figures. Of course not all religious people – anywhere in the world – are meat-eaters. I do not know the precise percentage world/religious figures, and would have to check their validity if I did, so must generalise. Russell Eaton’s article in submityourarticle.com says Israel ” . . . at 8.5%, has the world’s second largest percent of vegetarians, according to the Israeli Ministry of Health, which equates to a remarkable 595,000 people in such a small country. India holds more vegetarians than the rest of the world combined . . .” The UK figure has varied between 3%-6%, and the Continent of Europe varies between something like 0.9%-2%. Supposedly Christian countries. I would reckon that meat-eaters are pretty ‘general’ on those percentages. Someone might care, one day, to break those percentages down into religious and non-religious.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

TRENDING

Quintin Tarantino walks on a bike lane in Tel Aviv

Quentin Tarantino lives in Israel now, quietly blending into Tel Aviv life (which is pretty loud and late night!) — until Tel Aviv, of course, notices him.

All 13 Tel Aviv Beaches Reawarded the Prestigious ‘Blue Flag’ for 2025

Reaffirming its leadership in sustainable coastal management, all 13 of Tel Aviv-Yafo’s public beaches have once again earned the prestigious Blue Flag certification for 2025. This honor, awarded by the International Blue Flag Committee and the Foundation for Environmental Education (FEE), recognizes beaches that meet exceptional standards in water quality, safety, accessibility, and environmental education.

Tel Aviv’s mayor Huldai is taking smart phones from schools – his irony in education

Waldorf schools, created by Austria's Rudolph Steiner, are the fastest-growing school system in Israel because of their focus on arts and crafts and their avoidance of technology in the classroom. It’s ironic that Huldai is being praised for pushing a tech-free school environment while his administration shattered a community that has been practicing this philosophy for over a decade.

Tel Aviv is giving away free fruit trees to turn the city into an urban edible forest

Orange trees are everywhere in Jaffa. So are grapes, loquats, and olives. The city is giving away free fruit trees so the entire city will be an edible urban forest

Wave power collector opens at ancient port city on the Mediterranean

Developed by the company Eco Wave Power, the station was built in collaboration with EDF Renewables. The power station is recognized as “pioneering technology” by the Ministry of Energy.  For the first time, electricity generated from sea waves will power the country's national grid—a historic milestone in the country’s renewable energy progress. 

Qatar’s climate hypocrisy rides the London Underground

Qatar remains a master of doublethink—burning gas by the megaton while selling “sustainability” to a world desperate for clean air. Wake up from your slumber people.

How Quality of Hire Shapes Modern Recruitment

A 2024 survey by Deloitte found that 76% of talent leaders now consider long-term retention and workforce contribution among their most important hiring success metrics—far surpassing time-to-fill or cost-per-hire. As the expectations for new hires deepen, companies must also confront the inherent challenges in redefining and accurately measuring hiring quality.

8 Team-Building Exercises to Start the Week Off 

Team building to change the world! The best renewable energy companies are ones that function.

Thank you, LinkedIn — and what your Jobs on the Rise report means for sustainable careers

While “green jobs” aren’t always labeled as such, many of the fastest-growing roles are directly enabling the energy transition, climate resilience, and lower-carbon systems: Number one on their list is Artificial Intelligence engineers. But what does that mean? Vibe coding Claude? 

Somali pirates steal oil tankers

The pirates often stage their heists out of Somalia, a lawless country, with a weak central government that is grappling with a violent Islamist insurgency. Using speedboats that swarm the targets, the machine-gun-toting pirates take control of merchant ships and then hold the vessels, crew and cargo for ransom.

Leopoldo Alejandro Betancourt López Turned Ocean Plastic Into Profitable Sunglasses

Few fashion accessories carry the environmental burden of sunglasses. Most frames are constructed from petroleum-based plastics and acrylic polymers that linger in landfills for centuries, shedding microplastics into soil and waterways long after they've been discarded. Leopoldo Alejandro Betancourt López, president of the Spanish eyewear brand Hawkers, saw this problem differently than most industry executives.

Why Dr. Tony Jacob Sees Texas Business Egos as Warning Signs

Everything's bigger in Texas. Except business egos.  Dr. Tony Jacob figured...

Israel and America Sign Renewable Energy Cooperation Deal

Other announcements made at the conference include the Timna Renewable Energy Park, which will be a center for R&D, and the AORA Solar Thermal Module at Kibbutz Samar, the world's first commercial hybrid solar gas-turbine power plant that is already nearing completion. Solel Solar Systems announced it was beginning construction of a 50 MW solar field in Lebrija, Spain, and Brightsource Energy made a pre-conference announcement that it had inked the world's largest solar deal to date with Southern California Edison (SCE).

Related Articles

Popular Categories