Off the Gireed is a Sassy Egyptian Furniture Line Made with Organic Palm Fiber

Cairo, Studio Meem, Design is a Verb, green design, sustainable design, eco-design, crafts, tradition

Egypt’s hottest new environmentally-conscious designer Manar Moursi studied in two of America’s most prestigious academic institutions before founding Studio Meem – a sassy and sustainable design studio based in Cairo. Leaving the stoic traditions of Princeton University and UVA behind, Moursi is now making green waves in her home country.

Studio Meem

Despite being a fairly young firm, this week the studio is already displaying their inaugural project at the annual Design is a Verb exhibition set up by the Bibliotheca Alexandrina Arts Center. PALMCRATE Off the Gireed is comprised of a vibrant series of lamps, tables and other unique pieces constructed out of organic palm fiber by local artisans. Hit the jump to learn more about the studio and its talented founder.

Cairo, Studio Meem, Design is a Verb, green design, sustainable design, eco-design, crafts, tradition

Chic street sensibility

Made possible in part by a 2011 British Council Grant for artists and quite a lot of gumption, Studio Meem strives to design distinctly Egyptian products with a chic street sensibility. Creating a bridge between local artisans and designers, the studio relies on locally and sustainably-sourced materials, but never compromises either quality or style.

“All our products embody a perfect balance between unique design-know-how and traditional artisanal craftsmanship,” according to the studio’s website literature.

PALMCRATE Off the Gireed  recently won a coveted Red Dot Design Award. It has also been awarded a 2011 Good Design award by the Chicago Athenaeum: Museum of Architecture and Design and The European Centre for Architecture, Art Design and Urban Studies.

Cairo, Studio Meem, Design is a Verb, green design, sustainable design, eco-design, crafts, tradition

The sustainable route

Although Moursi has worked on satellite cities in Kuwait and interior design for river Nile cruise boats, it is telling that she has switched her focus to creating a sustainability ethos within the Egyptian context. Such leadership is badly needed in this country, although we are happy to report that the newly-invigorated local populace is slowly taking up the mandate to forge ecologically and socially-responsible businesses.

Critics might consider design among the most frivolous concerns given the many other challenges that Egyptians face, but Studio Meem’s work is no less important as it creates meaningful job opportunities and ensures a certain level of long-term self-sufficiency.

Plus, an increase in lighthearted, quirky projects such as these might permit a touch of color to crack through the darkness that has shrouded Egypt for far too long.

:: Studio Meem

Tafline Laylin
Tafline Laylinhttp://www.greenprophet.com
As a tour leader who led “eco-friendly” camping trips throughout North America, Tafline soon realized that she was instead leaving behind a trail of gas fumes, plastic bottles and Pringles. In fact, wherever she traveled – whether it was Viet Nam or South Africa or England – it became clear how inefficiently the mandate to re-think our consumer culture is reaching the general public. Born in Iran, raised in South Africa and the United States, she currently splits her time between Africa and the Middle East. Tafline can be reached at tafline (at) greenprophet (dot) com.
1 COMMENT

Comments are closed.

TRENDING

Egypt building nuclear power

Egypt is building a nuclear energy plant, expected to go online in 2026 when countries like Germany have shut down all its domestic nuclear power. The El Dabaa Nuclear Power Plant is the first nuclear power plant planned for Egypt and will be located at El Dabaa, Matrouh Governorate, Egypt, about 320 kilometers northwest of Cairo. 

How to make mushroom paper

Learn how to make sustainable paper from mushrooms using tough, fibrous fungi like artist’s conk, turkey tail, and birch polypore. This eco-friendly craft transforms woody polypores into strong, chitin-based sheets perfect for art projects, greeting cards, or handmade journals. Our step-by-step guide to mushroom papermaking covers soaking, pulping, forming sheets with a mould and deckle, and drying methods—showing how fungi can replace traditional wood pulp for unique, natural paper.

Japanese factory lets you knit your own socks with a bicycle

The workshop on socks provides an immersive experience, guiding participants through the complete process of sock-making. After the knitting phase, SOUKI’s skilled staff steps in to sew the toes and apply a press-finish, ensuring the socks are ready for wear.

Nubian mud architecture is ancient wisdom from Egyptian ancients alive today

A hallmark of Nubian construction is the Nubian vault, a technique for creating arched roofs without the need for timber or modern scaffolding. This gravity-based, pressure-stabilized structure was not only resource-efficient but also incredibly durable.

Sea Story victim “last position” captured by Polarstep tracking app

A new clue as to where the Sea Story luxury dive yacht capsized on November 25? A victim's beacon was sent out near Port Ghalib. It was still sending on December 2.

Turning Your Energy Consultancy into an LLC: 4 Legal Steps for Founders in Texas

If you are starting a renewable energy business in Texas, learn how to start an LLC by the books.

Tracking the Impacts of a Hydroelectric Dam Along the Tigris River

For the next two months, I'll be taking a break from my usual Green Prophet posts to report on a transnational environmental issue: the Ilısu Dam currently under construction in Turkey, and the ways it will transform life along the Tigris River.

6 Payment Processors With the Fastest Onboarding for SMBs

Get your SMB up and running fast with these 6 payment processors. Compare the quickest onboarding options to start accepting customer payments without delay.

Qatar’s climate hypocrisy rides the London Underground

Qatar remains a master of doublethink—burning gas by the megaton while selling “sustainability” to a world desperate for clean air. Wake up from your slumber people.

How Quality of Hire Shapes Modern Recruitment

A 2024 survey by Deloitte found that 76% of talent leaders now consider long-term retention and workforce contribution among their most important hiring success metrics—far surpassing time-to-fill or cost-per-hire. As the expectations for new hires deepen, companies must also confront the inherent challenges in redefining and accurately measuring hiring quality.

8 Team-Building Exercises to Start the Week Off 

Team building to change the world! The best renewable energy companies are ones that function.

Thank you, LinkedIn — and what your Jobs on the Rise report means for sustainable careers

While “green jobs” aren’t always labeled as such, many of the fastest-growing roles are directly enabling the energy transition, climate resilience, and lower-carbon systems: Number one on their list is Artificial Intelligence engineers. But what does that mean? Vibe coding Claude? 

Somali pirates steal oil tankers

The pirates often stage their heists out of Somalia, a lawless country, with a weak central government that is grappling with a violent Islamist insurgency. Using speedboats that swarm the targets, the machine-gun-toting pirates take control of merchant ships and then hold the vessels, crew and cargo for ransom.

Related Articles

Popular Categories