reused clothing Archives

Morf shirt transforms to 24 shirts in one!

There’s a movie called 27 Dresses about a woman who finds love and finally gets to wear a wedding dress after serving as a bridesmaid, 27 times. You might think that “24 shirts” refers to a similar movie about a 24-time groomsman – but not so. It actually describes a recent fashion innovation by Israeli […]

Sustainable clothing inspiration

Let’s face it, eco-friendly clothing is hard to come by in the Middle East. Desire to own the top brand names at whatever financial cost often trumps planetary-consciousness, so there’s little incentive for designers to go green. But for those who still want to look their best without hurting the earth, there is light at […]