Established in 1998 by the forward-thinking duo of Vijay Eswaran and Joseph Bismark, the QI Group steadily expanded its reach, now boasting a presence in nearly 30 countries worldwide. The multinational entity’s success lies in its ability to identify and capitalize on opportunities, strategically investing in diverse ventures that have become the pillars of its operations. From wellness and lifestyle to education, travel, and leisure, luxury goods, and retail, the company has meticulously crafted an interconnected ecosystem of services and products that cater to the evolving needs of a global clientele.
At the heart of the company’s accomplishments is its diverse and multicultural workforce of over 2,000 employees. This rich tapestry of talent, reflecting the enterprise’s international footprint, exemplifies its commitment to fostering a dynamic and inclusive work environment. By harnessing the expertise and perspectives of its global team, the QI Group has navigated the complexities of the modern business landscape, delivering innovative solutions that resonate with its customers.
What Is the Goal of QI Group?
The goal of the QI Group is to create a sustainable and inclusive global business ecosystem that prioritizes integrity, service, sustainability, and leadership. The company aims to achieve this through strategic investments and partnerships that foster long-term growth and development across various sectors. By focusing on innovation and social responsibility, the QI Group endeavors to positively impact the communities in which it operates while also ensuring the longevity and health of the planet.
The company operates based on four core values: integrity, service, sustainability, and leadership. These principles guide the company’s operations and strategic decisions, ensuring it remains ethically sound, socially responsible, and environmentally sustainable.
At the core of its remarkable success lies an unwavering commitment to integrity. This principle of “truth above all and truth in all” permeates every facet of the organization’s operations; far beyond mere compliance with laws and regulations, the organization’s dedication to integrity represents a deep-rooted determination to do what is morally and ethically right, no matter the circumstances. This steadfast approach has earned the trust and respect of the company’s diverse stakeholders — from its loyal clientele to its talented workforce and esteemed partners — a testament to the transformative power of principled leadership.
The company’s unwavering commitment to service is captured in its guiding principle, “We serve to lead and lead to serve.” This philosophy reflects a more profound understanding that true success is not measured solely by profits or market share but by the positive impact an organization can have on its stakeholders and the communities it serves. For the QI Group, service is not just a means to an end but a fundamental aspect of its corporate identity. This ethos permeates every facet of the company’s operations, from its customer relations to its broader mission of positively influencing the lives of all those it encounters.
By prioritizing service, the QI Group has cultivated a corporate culture imbued with a spirit of generosity and altruism. The company’s service-driven approach has become a cornerstone of its success, enabling the organization to build lasting relationships with its clients, partners, and employees — all of whom share the company’s vision of using business as a force for positive change.
Guided by its role as a “caretaker for the next generation,” the QI Group has firmly embedded sustainability at the heart of its corporate ethos. Its unwavering commitment to environmental stewardship transcends mere compliance with regulations, reflecting a profound sense of responsibility to preserve the health and longevity of the planet.
The QI Group has set an exemplary standard for sustainable business practices through a multifaceted approach. From initiatives to conserve natural resources to innovative programs that resurrect damaged ecosystems, the company has demonstrated its unwavering dedication to safeguarding the delicate balance of our world. By leading through example, the organization hopes to inspire a ripple effect, empowering its stakeholders, industry peers, and the broader community to adopt more eco-conscious practices and champion the cause of environmental preservation.
At the QI Group, the belief in nurturing entrepreneurial passion drives its unwavering commitment to independence, inclusiveness, and innovation. By fostering a culture of leadership that inspires and empowers others, the company has cultivated an environment where fresh ideas can take root and inclusive practices are the norm.
The QI Group’s understanding of leadership extends far beyond the confines of the corporate hierarchy. It is a quality that every member of the organization can embody, whether through personal initiative, creative problem-solving, or leading projects that drive positive social change. This inclusive approach to leadership allows the company to harness the diverse talents and perspectives of its workforce, harnessing the collective power of its people to achieve remarkable feats. It’s created a dynamic and innovative ecosystem by encouraging this entrepreneurial mindset. It empowers individuals at all levels to take charge of their professional journeys and contribute to the company’s vision.
Strategic Investments and Global Reach
Through its investment arm, QI Capital, the organization actively invests in various portfolios in Malaysia, Sri Lanka, India, Hong Kong, New Zealand, the U.K., and the USA. The company has invested in financial services organizations, education, telecommunications, Swiss watchmaking, natural food retailers, hospitality management, and an online marketplace.
One of its significant achievements in the luxury market was acquiring the Swiss watch brand Cimier in the early 2000s. Cimier, which celebrated its 100th anniversary in 2024, is renowned for its precision and craftsmanship, contributing to the Group’s esteemed reputation in the luxury goods sector.
The organization’s commitment to education exemplifies its partnership with a leading Malaysian bank to raise funds to expand Quest International University’s new campus. Through a $21.48 million Sukuk Ijarah program, a type of Islamic financing based on leasing principles, the company has showcased its innovative approach to long-term investment in education. This financing marks the QI Group’s first entry into Malaysia’s capital markets, highlighting its strategic and forward-thinking approach.
With its diverse portfolio and strategic vision, the QI Group is well equipped to navigate the complexities of the modern world, ensuring continued growth and impactful contributions to society.
