Sodastream, the Israeli company manufacturing devices producing soda gas beverages in reusable bottles (which sold to Pepsi Co for 3 billion last December), has been on a continuing upswing since featuring actress Scarlett Johansson to be its anti-BDS advertising queen in 2014. Since then, the company has been a rising star in Israel’s manufacturing community, as well […]
Israel’s do-it-yourself (and environmentally friendly) soft drink maker SodaStream may go down in the record books as having created the most provocative Super Bowl commercial that never aired on TV, but it’s having a hell of an afterlife on YouTube, racking up over 11 million views since its Monday release.
Once just a small company with a negligible following, SodaStream has caused a resounding splash with its recent Super Bowl advertising debut. Following up on its earlier strategy of comparing its brand to soda giants like Coca Cola and Pepsi, which waste billions of plastic bottles every month, the Israeli company made a bold move […]
Make sugary sweet fizzy Kool-Aid drinks at home with Israel’s Sodastream? Company sends mixed environmental message with new deal. The home carbonating company Sodastream has entered into a deal with Kool-Aid to provide Kool-Aid flavors to Sodastream’s carbonated water. Sodastream from Israel is currently in a small war with Coke, and this latest move with […]
After SodaStream erected a cage full of Coke’s trademark trash in South Africa’s OR Tambo International Airport, the 20th such installation built around the world as part of the Israeli company’s marketing campaign, the powerful soda giant pulled out the big guns and hired litigation lawyers Adams & Adams to demand its removal. Coke’s lawyers […]