Better Place EVs Priced at $35,623 USD for Summer Delivery

How many battery exchange stations will be ready when the cars do go on sale this July?

Ever since Israeli entrepreneur Shai Agassi opened his Better Place test drive center near Tel Aviv, back in February 2010, more and more Israelis have had the chance to not only find out about Agassi’s unique electric car battery swap concept, but also a chance to drive one, as I did in April last year. I  was very impressed by the quietness of the ride, as well as how much pick up the engine had; describing the acceleration to be “like being in a rocket”. This week Better Place announced pricing for its first models.

Battery charging posts (Company owned)

It has taken a while to reach this point, and although the infrastructure for recharging the car’s lithium ion battery pack, as well as exchanging a run down battery for a freshly charged one is still not really in place, it appears that the Better Place car will finally be ready to go on sale, as early as mid July.

These details were released on May 15 by Better Place, and local papers in Israel  talked about the company’s usage  pricing policy, that will be based on how much a person drives per month.

The monetary details dealing with the price of the car itself, including government tax reductions for purchasing a car that will hopefully cause less air pollution if many people drive them, works out as follows: The price of the “basic model” car, a Renault Fluence EV, without the monthly service package, is NIS 122,900 or US$ 35,623 at current exchange rates.

A more luxurious model with leather seats and other luxuries (like a special sound system, etc.) will cost the purchaser NIS 129,900 of US$37,652. The basic car model is not “stripped down” by any means, however; and will include a computerized driving and energy management system, a GPS navigation system, online hook-up to a call center, a four-year manufacturer’s warranty, split climate control air conditioning, cruise control, a hook-up for mobile devices, rain sensor, and automatic lights.

Both models will have a special computerized automatic transmission to make driving one of these cars an almost effortless undertaking.

Electric car power package

The “service package”, besides giving a four year comprehensive insurance policy on the car, will be based on how much road usage will be done by the drivers, and will begin at NIS 1,090 (including VAT) for up to 20,000 kilometers a year, NIS 1,300 for up to 23,000 kilometers a year, NIS 1,470 for up to 26,000 kilometers a year, and NIS 1,599 for up to 30,000 kilometers a year.

It remains to be seen whether these cars will be a hit with the general public, since the maximum cruising range between charges or battery “swapping” is only about 135 km. This distance is also depending on whether the car is driving in the daytime or at night, and what accessories are being used (especially the AC).

Agassi thinks about the future

The first real commercial debut for the Better Place electric car concept was back in February in Copenhagen where the car hit the streets commercially, despite only a few battery exchange stations and recharging posts installed.

The “jury” is still out in that country, as car testing authorities there say that the “forced” tie into the Battery Place service network is less desirable than being able to recharge the car’s battery pack on one’s home electrical current.

We’ll all be a bit wiser about this project’s potential when the actual sales launch does take place, together with the appropriate fan fare and media hoopla. Who knows?

The Israeli public may actually fall in love with the car and its concept, like many did for hybrid cars like the Toyota Prius and Honda Insight. The real “proof of the pudding” though will be how much used models will sell for a few years down road. In fact, it might be better to wait a few years and then buy a used one, if one wants to really save money!

Read more on Better Place:

Denmark Prepares to (Slowly) Enter the Electric Car Market

Better Place Reveals Danish Electric Car Prices

Better Place Says U.K. Not Giving Electric Cars a (Tax) Break

Maurice Test Drives the Better Place Electric Car

Maurice Picow
Maurice Picowhttps://www.greenprophet.com/
Maurice Picow grew up in Oklahoma City, U.S.A., where he received a B.S. Degree in Business Administration. Following graduation, Maurice embarked on a career as a real estate broker before making the decision to move to Israel. After arriving in Israel, he came involved in the insurance agency business and later in the moving and international relocation fields. Maurice became interested in writing news and commentary articles in the late 1990’s, and now writes feature articles for the The Jerusalem Post as well as being a regular contributor to Green Prophet. He has also written a non-fiction study on Islam, a two volume adventure novel, and is completing a romance novel about a forbidden love affair. Writing topics of particular interest for Green Prophet are those dealing with global warming and climate change, as well as clean technology - particularly electric cars.
4 COMMENTS
  1. Pros:

    1)Because of tax manipulations Renault Fluence EV(mid size sedan) cost less or equal to Japanese/Korean already fuel-efficient compact cars.
    2)It cost less to maintain/insure and cheaper to operate.
    3)Israeli public and corporations are the most receptive in the World to getting off oil dependency.

    Cons:

    1)Only one car model available. Second one could be next year.
    2)Infrastructure is still getting built.
    3)New technology is often met with scepticism.
    4)Possible clean energy(natural gas) shortages because of Egypt.

  2. The Honda Insight and the Toyota Prius are ‘hybrids’ and not true electric cars. Even the Chevy Volt is actually a hybrid as it also has a small gasoline engine.

    The Renault Fluence EV is a true all electric car – that’s the big difference. As such it gets a better break from the Tax Man than either the Honda or Toyota.

  3. Better Place Renault Fluence Z.E.

    at the basic price of NIS 122,900

    will be cheaper than a Honda Civic at NIS 134,000.

    Even the luxury edition will be

    cheaper than a Honda Civic at NIS 129,900.

    Heres Honda prices in Israel:

    http://translate.google.com/translate?hl=en&sl=iw&u=http://www.honda.co.il/&ei=gwzRTeCEDJPEsAPwhYnHCw&sa=X&oi=translate&ct=result&resnum=4&ved=0CEIQ7gEwAw&prev=/search%3Fq%3Dhonda%2Bisrael%26num%3D100%26hl%3Den%26newwindow%3D1%26client%3Dfirefox-a%26hs%3Du0w%26rls%3Dorg.mozilla:en-US:official%26prmd%3Divns

    Better Place will be successful they already sold

    70,000 Better Place electric cars one year before launch!!.

    http://www.euractiv.com/en/innovation/better-place-ceo-biggest-obstacle-electric-cars-auto-industry-scepticism-interview-500451

    ff

LEAVE A REPLY

Please enter your comment!
Please enter your name here

TRENDING

Kia’s bootcamp trains car mechanics on EVs and the future 

During Bootcamp 1.0 in 2025, their pilot program, Kia trained 87 professional mechanics, and 34 have already secured jobs at local dealerships. Another 50 trainees are currently in training in Morocco.

Global Emissions Keep Rising, But Scientists Say Peak is in Sight

At COP30 in Belém, Brazil, scientists delivered another stark...

She Rebrands ACE as GoodPower to Accelerate the Energy Transition

GoodPower’s new identity is paired with its 2030 Strategic Plan, “Upward Spiral.” The plan calls for scaling proven programs, investing in breakthrough technologies, and deepening work in communications, research, and grassroots field organizing.

7 electric cars for 2025

As the world continues its shift toward more sustainable modes of transportation, the electric vehicle (EV) market is growing, with new models for 2025 setting new standards in performance, technology, and eco-friendliness. Whether you're a seasoned EV enthusiast or a newcomer to the electric car world, 2025 promises to bring exciting options for every driver.

One quarter Israel’s cars are electric but green taxation isn’t working

Researchers say that the money invested in green taxation in Israel does not achieve its public goals. Instead of reducing pollution, greenhouse gas emissions, and encouraging electric vehicles, it has become a strategic pricing tool used by car importers to influence their profits.

6 Payment Processors With the Fastest Onboarding for SMBs

Get your SMB up and running fast with these 6 payment processors. Compare the quickest onboarding options to start accepting customer payments without delay.

Qatar’s climate hypocrisy rides the London Underground

Qatar remains a master of doublethink—burning gas by the megaton while selling “sustainability” to a world desperate for clean air. Wake up from your slumber people.

How Quality of Hire Shapes Modern Recruitment

A 2024 survey by Deloitte found that 76% of talent leaders now consider long-term retention and workforce contribution among their most important hiring success metrics—far surpassing time-to-fill or cost-per-hire. As the expectations for new hires deepen, companies must also confront the inherent challenges in redefining and accurately measuring hiring quality.

8 Team-Building Exercises to Start the Week Off 

Team building to change the world! The best renewable energy companies are ones that function.

Thank you, LinkedIn — and what your Jobs on the Rise report means for sustainable careers

While “green jobs” aren’t always labeled as such, many of the fastest-growing roles are directly enabling the energy transition, climate resilience, and lower-carbon systems: Number one on their list is Artificial Intelligence engineers. But what does that mean? Vibe coding Claude? 

Somali pirates steal oil tankers

The pirates often stage their heists out of Somalia, a lawless country, with a weak central government that is grappling with a violent Islamist insurgency. Using speedboats that swarm the targets, the machine-gun-toting pirates take control of merchant ships and then hold the vessels, crew and cargo for ransom.

Leopoldo Alejandro Betancourt López Turned Ocean Plastic Into Profitable Sunglasses

Few fashion accessories carry the environmental burden of sunglasses. Most frames are constructed from petroleum-based plastics and acrylic polymers that linger in landfills for centuries, shedding microplastics into soil and waterways long after they've been discarded. Leopoldo Alejandro Betancourt López, president of the Spanish eyewear brand Hawkers, saw this problem differently than most industry executives.

Why Dr. Tony Jacob Sees Texas Business Egos as Warning Signs

Everything's bigger in Texas. Except business egos.  Dr. Tony Jacob figured...

Related Articles

Popular Categories