The United Arab Emirates is no longer just a story of oil wealth and desert skyscrapers — it’s a case study in how sovereign wealth can accelerate the global clean-energy transition. In just two decades, the UAE has turned its hydrocarbon legacy into one of the world’s most ambitious green-finance ecosystems, creating opportunities that now extend far beyond its borders.

At the heart of this transformation is Masdar, the UAE’s flagship renewable-energy company jointly owned by ADNOC, Mubadala, and TAQA. Once known for building the futuristic Masdar City, today it leads projects in over 40 countries across six continents. Masdar’s renewable portfolio has exceeded 50 GW, with a target of 100 GW and one million tonnes of green hydrogen by 2030. Its $1 billion green bond in 2025 — oversubscribed 6.6 times — shows how global investors are voting for its credibility.

Backing this is a surge of sovereign-level finance. At COP28, the UAE launched the Alterra Fund, a $30 billion climate-investment vehicle designed to mobilize $250 billion by 2030. The UAE Banks Federation has also pledged AED 1 trillion (~$270 billion) toward sustainable finance by 2030. Few countries have matched this scale of capital alignment between government, banks, and business.

The regulatory environment is catching up fast. Abu Dhabi Global Market (ADGM), Dubai International Financial Centre (DIFC), and the Securities & Commodities Authority (SCA) have all adopted frameworks for green and sustainability-linked bonds, ESG disclosure, and carbon trading. The AirCarbon Exchange, launched in 2022, became the world’s first regulated carbon-credit trading platform, positioning the UAE as a bridge between Asian and European carbon markets.

Why does this matter to investors? Because green finance in the UAE is not just policy — it’s deal flow. The market now channels billions into renewable energy, electric mobility, water security, and sustainable real estate. For global investors, this means access to well-structured, de-risked opportunities with sovereign backing — and proximity to the fastest-growing markets in Asia, Africa, and the Middle East.

Get our report: https://lnkd.in/dFKHYUfx

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In the world of business, few things captivate attention like the scandal surrounding the firing (or leaving) of a high-profile CEO. On Monday, Kroger’s CEO, Rodney McMullen, was dismissed for cause, and as expected, the media exploded with coverage. Stories of McMullen’s personal failings and corporate drama poured in, each headline adding fuel to the fire. But beyond the salacious gossip and personal allegations, there lies a much deeper story—one about the growing wealth inequality, the unchecked corporate greed, and the environmental toll these systems exact.

Hypothesis: McMullen’s downfall is not just an isolated incident—it is a symptom of a broader, unsustainable corporate culture that prioritizes short-term profits over long-term sustainability, both for the environment and society at large.

And this is where MySayOnPay.com comes in. The platform provides journalists with data that can shift the narrative. By offering access to vital financial information, such as CEO compensation comparisons and broader wealth inequality trends, MySayOnPay.com allows reporters to highlight how McMullen’s enormous wealth came at the expense of workers and the planet.

Related: Is Lucid lucid about being a sustainable EV company? 

Michael Cooper, the founder of MySayOnPay, and a personal friend of mine, has long argued that “the unchecked pursuit of wealth by the few at the expense of the many isn’t just bad for society, it’s unsustainable. For every dollar that a CEO makes beyond reason, there’s a broader environmental and social toll.” This statement is key to understanding why McMullen’s story is not just about one man’s rise and fall but about the systemic flaws within corporate America that encourage unsustainable practices and exacerbate wealth inequality. (Read here where Cooper guest authors the article – How to create a 100 year old company).

The Systematic Culture of Excess

McMullen’s compensation package, a staggering $15.7 million per year, places him in a category of corporate elites whose wealth is vastly disproportionate to the average worker, says Cooper. And yet, despite this eye-watering salary, his story is far from unique. A look at McMullen’s pay compared to other CEOs in similar positions reveals a troubling trend: the top executives benchmark themselves against their peers and cause dramatic wage inflation among themselves. Imagine if every time one cashier gets bonus pay, perhaps from working overtime, all the other cashiers who don’t perform long hours get benchmarked to the high performer and pay gets increased.

The disparity is even starker when compared to the wages of workers on the front lines—cashiers, stockers, and others who make up the backbone of companies like Kroge, Cooper explains to Green Prophet.

Graph 2 & 3: Kroger CEO Compensation vs. Average Stock-based Compensation on a per employee basis

Notice the tiny amount that is average compensation per employee when we consider the welfare of all the employees.  Typically, total stock-based compensation is not distributed evenly so most of the employees receive nothing and a small group at the top distribute the spoils among themselves.

These figures are not just numbers—they represent a culture of greed and excess. McMullen’s story isn’t just about personal greed; it’s about how a system is designed to reward excess at the top while leaving little for those who actually power the business. This imbalance fuels inequality, both in terms of income and opportunity, but it also contributes to a greater societal and environmental cost.

As Cooper points out, “This unchecked system cannot be sustained indefinitely. Every time a CEO takes home a bonus that exceeds reason, we’re investing in a future where the environment, the workers, and the broader social fabric pay the price.”

The Environmental Toll: The Cost of Corporate Excess

The true cost of this culture is not just economic—it’s environmental. The corporate world, with its relentless focus on profits and short-term gains, has created a model that exploits natural resources, fosters waste, and accelerates climate change. Companies like Kroger, though lauded for their profits, often operate under business models that don’t account for the environmental damage they cause. The packaging waste, supply chain emissions, and unsustainable sourcing practices are all byproducts of a corporate mindset that prioritizes profit over sustainability.

McMullen’s compensation, which peaked in 2020 as Kroger generated depressed profits, and customers endured both unstocked shelves and rampant food inflation, is a direct reflection of a system that rewards the CEO in spite of performance. But as the planet faces the consequences of unrestrained consumerism, it becomes clear that these practices cannot continue.

Cooper’s words ring true here: “The reality is that we can no longer afford to pursue profits without considering the environmental consequences. Sustainability must be at the heart of the corporate model, or we risk a future of social instability and environmental collapse.”

The Personal and the Systemic

As McMullen’s career came to a crashing halt, many journalists focused on the salacious details of his personal life. Yet, as the story unfolds, it becomes clear that McMullen’s personal failings are but one part of a larger narrative about corporate culture. While it’s easy to point fingers at individuals, the systemic issue is far more troubling: A corporate world where greed is not only tolerated but celebrated, where CEOs can amass obscene wealth while their workers struggle to get by.

This is where MySayOnPay.com offers something essential: A way to link these individual stories of scandal with the broader issues of economic inequality and environmental harm. Journalists now have the tools to tell a story that isn’t just about McMullen’s fall from grace—but about how corporate greed and the pursuit of wealth have far-reaching consequences that affect us all.

The unraveling of McMullen’s story is an opportunity to begin a much-needed conversation about how we can build a more equitable and sustainable future for all. It’s a chance to reimagine the way we define success, power, and wealth in a world where the consequences of inequality and environmental damage are no longer ignorable.

As MySayOnPay.com continues to equip journalists with the tools to tell this story, one can hope that McMullen’s fall will not just be remembered as a corporate scandal—but as a turning point in the fight for a more just and sustainable world.

The post The Fall of Rodney McMullen: A Story of Greed, Inequality, and the Unsustainable Corporate Culture appeared first on Green Prophet.

Can AI be sustainable?

Over 100 partners, including 37 tech companies, 11 countries and 5 international organizations, have joined forces with the UN under the Coalition for Environmentally Sustainable Artificial Intelligence, aiming to ramp up global momentum to place AI on a more environmentally sustainable path.

Spearheaded by France, the UN Environment Programme (UNEP) and the International Telecommunication Union (ITU), the new AI Coalition brings together “stakeholders across the AI value chain for dialogue and ambitious collaborative initiatives,” according their press material.

193 countries have adopted a series of non-binding recommendations on the ethical use of AI, but a few of these are troubling because among the 193, some of them are considered the “most dangerous countries in the world” by the International Security Journal; they include countries that face severe human rights violations including Afghanistan (run by the Taliban), Syria (run by an ex-Al Qaeda leader), Yemen (controlled by the Houthis). Will they have an equal say in how AI is built or unbuilt with human biases and ambitions that may not be shared as a value across the board?

“We know that AI can be a force for climate action and energy efficiency,” says the UN Secretary-General António Guterres. “But we also know AI power-intensive systems are already placing an unsustainable strain on our planet,” “So it is crucial to design AI algorithms and infrastructures that consume less energy and integrate AI into smart grids to optimize power use.”

The Coalition was announced at the Artificial Intelligence (AI) Action Summit in Paris, where Heads of State and Government, leaders of international organizations, CEOs, academics, artists, and members of civil society gathered to discuss support for AI innovation, adequate regulation, and respect for rights to ensure development of these technologies in the interests of all, including developing countries.

According to their marketing material, the Coalition will encourage AI initiatives for the planet, including its role in decarbonizing economies, reducing pollution, preserving biodiversity, protecting the oceans, and ensuring humanity operates within planetary boundaries.

“It will use a collaborative approach – bringing together governments, academia, civil society, and the private sector – to focus on standardized methods and metrics for measuring AI’s environmental impacts, comprehensive life cycle analysis frameworks for reporting and disclosure, and prioritization of research on sustainable AI.”

What is sustainable AI? What is an environmental impact? Who chooses who enters the pact?

The new EU coalition argues that the the EU itself has tried and the United States of America have introduced legislation to temper the environmental impact of AI. “However, the policy landscape remains sparse.” The EU group believes that they can “inform investors, development banks and local authorities on the objective elements defining an energy-efficient data centre.”

“The power of AI to solve complex global challenges is becoming ever clearer, but so too are its environmental impacts and the need for environmental guardrails to ensure the field grows sustainably,” said Golestan (Sally) Radwan, Chief Digital Officer for UNEP, from Egypt. “The new Coalition brings together critical stakeholders who have the power to work together and build systems that ensure the net effect of AI on the planet is positive as the technology continues to deploy rapidly.”

Updated, February 20, 2025

The post The UN builds an AI coalition to save the planet appeared first on Green Prophet.

A friend recently asked me how to build a 100-year-old sustainable company. I thought about it for a while and decided to invoke the assistance of my trusty googlizer to look up the oldest business in the world. Kongo Gumi, the oldest, continuously operating corporation in the world came up.

Established in 578 AD in Osaka Japan, this construction company remained in family hands for 40 generations. Certainly, I could glean some insight from this success story. But alas, the story had an unhappy ending. Kongo Gumi dissolved into bankruptcy in 2006.

After considering all the textbook methods of analysing company success from strong competitive advantage, to erecting and fortifying barriers to entry, investing in better ways of producing your goods and services, establishing a strong brand or reputation and focusing on growing markets, I had generated a list in my head of rather un-instructive dribble.

According to leading investors, the keys to building a long-term successful business revolve around building something you understand, that you do better than the competition and that your market wants, needs and is able to pay for, at a price level that generates profits for you. Simple. But Kongo Gumi did all this for many generations. They built the first Buddhist temple in Japan. They were the first Japanese construction firm to use cement in their buildings. They were first to use CAD/CAM technology in Japan. So, what went wrong?

There may be all kinds of operational, market and or management issues that complicate the picture. Throughout the whole 1,400 years of this company with hundreds of leaders, not one of which had an MBA, some added value and others detracted. Some left the company stronger than when they started and some left the company weaker. That could be measured in dollars and sense by the ledger or stacks of cash in the safe. But the company survived. It was sustainable.

What was critical, throughout these years, was that cash flow had to be positive, more often than not, or management would begin to eat into reserves previously built up. Throughout these years, there must have been periods of great abundance and periods of great scarcity. And in the end, what we know, is that cash flow was sacrificed enough that they were running out of reserves.

The owners were motivated to gamble the company’s future on excessive, unsustainable and unsupportable debt. When tough market conditions hit in 2006 the company was forced to declare bankruptcy and be taken over by another construction company. The company had survived 1,300 years of poor market conditions by focusing on cash flow. And in the midst of the greatest building boom in Japan, Kongo Gumi did not focus on the cash flow.

Cash flow is the common variable among all companies that must be positive, more than negative, to ensure survival. This might be the most important variable to monitor to ensure long-term viability of an organization. When cash flow is declining, work backward to figure out why and how to improve or your company will not be sustainable and thrive.

Michael Cooper offers a research service to help people invest in 100-year-companies. To learn more about his research newsletter email michael@greenprophet.com

Read more on impact investing:

Top 10 Pay Packages for American CEOs

How excess CEO pay affects us all

The post How to build a 100-year-company appeared first on Green Prophet.

In a world increasingly concerned about environmental sustainability, setting up a green business has become a compelling choice for entrepreneurs. With the recognition of why going green is important for businesses, a green business focuses on minimising its ecological impact while maximising its positive contribution to the environment. By embracing renewable energy and sustainable practices, these businesses not only benefit the planet but also tap into a growing market of eco-conscious consumers. In this article, we will explore the essential steps and concepts involved in setting up a green business.

Why Green Businesses Are Important

Green businesses play a crucial role in addressing environmental challenges and fostering a sustainable future. By adopting environmentally friendly practices, these businesses contribute to reducing greenhouse gas emissions, conserving resources, and minimising waste. They demonstrate a commitment to responsible corporate citizenship and serve as role models for other industries. Additionally, green businesses can enjoy financial benefits, such as cost savings through energy efficiency measures and access to incentives and grants for renewable energy projects.

Green Business Concepts Explained

Before diving into the process of setting up a green business, it’s important to understand key concepts that underpin the green economy. Here are some fundamental terms you should be familiar with:

• Carbon Footprint: This refers to the total amount of greenhouse gases, mainly carbon dioxide, emitted directly or indirectly by an individual, organisation, or product. Green businesses aim to reduce their carbon footprint through energy efficiency measures, renewable energy adoption, and carbon offsetting initiatives.
• Renewable Energy: Renewable energy sources, such as solar, wind, hydro, and geothermal power, are derived from natural resources that replenish themselves over time. Green businesses prioritise the use of renewable energy to reduce dependence on fossil fuels and promote a clean energy transition.
• Waste Management: Green businesses implement efficient waste management strategies to minimise waste generation, increase recycling rates, and reduce the overall environmental impact of their operations. This includes proper disposal of hazardous materials and the adoption of circular economy principles.
• Eco-friendly Products/Services: These are goods or services designed and manufactured with a focus on environmental sustainability. Green businesses offer eco-friendly alternatives that minimise resource consumption, reduce pollution, and have a lower ecological footprint.

Going Green Beyond Regulatory Requirements

While regulatory compliance is crucial for any business, going green should extend beyond meeting minimum requirements. Green businesses proactively seek opportunities to implement environmentally friendly practices, even when not legally mandated. By doing so, they position themselves as leaders in sustainability, attracting eco-conscious customers and gaining a competitive edge in the market.

To go beyond regulatory requirements, businesses can:

• Conduct a Sustainability Assessment: Evaluate your business operations to identify areas where sustainable practices can be integrated. Assess energy usage, waste generation, and supply chain processes to pinpoint opportunities for improvement.
• Implement Energy Efficiency Measures: Invest in energy-efficient equipment, conduct regular energy audits, and educate employees about energy-saving practices. Simple actions like switching to LED lighting or optimising heating and cooling systems can yield significant energy and cost savings.
• Engage Stakeholders: Collaborate with employees, customers, suppliers, and local communities to raise awareness about sustainability issues and encourage sustainable behaviour. Engaging stakeholders fosters a culture of sustainability and promotes collective action.

Corporate Structures Suitable for Green Businesses

Choosing the right corporate structure is crucial for establishing a green business. SFM Corporate Services, for instance, offers valuable expertise in this area. They are a pioneering force in the corporate services industry, demonstrating their commitment to environmental sustainability as a net-zero company. SFM sets an example for other global corporate service providers by actively reducing carbon emissions and contributing to the mitigation of climate change.

There are various options available for green businesses, each with its own unique advantages and considerations. Some common structures suitable for such endeavours include:

• Limited Liability Company (LLC): An LLC provides limited liability protection for its owners while allowing flexibility in management and tax treatment. It is a popular choice for small to medium-sized green businesses due to its simplicity and adaptability.
• Benefit Corporation (B Corp): B Corps are for-profit companies that meet strict social and environmental standards. They are legally bound to balance their profit-making objectives with a commitment to sustainable practices and social impact. B Corp certification demonstrates a business’s dedication to the triple bottom line: people, planet, and profit.
• Cooperative: Cooperatives are member-owned enterprises that prioritise democratic decision-making and equitable distribution of benefits. Green businesses seeking a participatory and community-oriented approach may consider this structure, which aligns well with sustainable values.

Sustainability and Sustainable Supply Chain Management

Sustainability is at the core of every green business. It involves adopting practices that meet present needs without compromising the ability of future generations to meet their own needs. In addition to reducing environmental impact, sustainable businesses consider social and economic aspects, creating a balanced approach to long-term success.

One critical aspect of sustainability is supply chain management. Green businesses aim to source materials and services from suppliers that uphold environmental and social responsibility. By partnering with like-minded suppliers, businesses can ensure that their entire supply chain adheres to sustainable practices, reducing the overall ecological footprint of their operations.

Innovation and Impact Companies

Innovation plays a pivotal role in the success of green businesses. By harnessing technological advancements, businesses can develop innovative solutions that address environmental challenges. From renewable energy technologies to waste reduction strategies, innovation drives sustainable progress.

Additionally, impact companies are emerging as a powerful force for change. These are businesses that prioritise generating positive social and environmental impacts alongside financial returns. Impact investing and social entrepreneurship are key components of the green business landscape, attracting investors and consumers who value purpose-driven initiatives.

It’s Time To Take The Next Step

Setting up a green business requires careful planning, a deep understanding of sustainability principles, and knowledge of relevant legislative requirements. To navigate the complexities involved, it is advisable to seek the expertise of a reputable corporate services company. Such companies possess in-depth knowledge of various jurisdictions and can provide invaluable guidance on legislative and regulatory compliance, as well as advice on the best jurisdictions to establish specific company types.

By setting up a green business, you not only contribute to a more sustainable world but also position yourself at the forefront of the growing green economy. Embrace renewable energy, prioritise sustainable practices, and let your business thrive while making a positive impact on the planet.

The post How To Set Up A Green Business appeared first on Green Prophet.

If there were no one to design strategies for the conservation of resources, there would be even more waste on the planet. Sustainability issues span multiple business functions, making it difficult for organizations to create cohesive efforts.

For example, a company’s social license to operate is tied to numerous functions: a company’s health, safety, and environmental compliance; its way of operating, contributing to the communities, treatment of its employees, way of promoting itself, as well as its governance structure, ethics and others.

What does a chief sustainability officer (CSO) do?

Sustainability as a career has grown considerably over the last decade, with many successful professionals who work in the field holding a degree, most notably holding a bachelors in sustainability. A Chief Sustainability Officer (CSO) has the primary responsibility of overseeing the entire sustainability strategy of a company, and solving all problems related to it.

 The role of a sustainability director is evolving rapidly and is capable of helping companies gain a great competitive advantage. As companies have committed to more efforts around sustainability, the environment, and other issues, the goal of the Chief Sustainability Officer has been to promote and monitor these efforts.

Why your business needs a chief sustainability officer

Different governments have started mandating sustainability practices in business, while the Sustainable Development Goals, also known as the Global Goals, were adopted by all UN Member States in 2015, as a universal call to end poverty, protect the planet and ensure that all people enjoy peace and prosperity by 2030. The 17 SDGs are integrated, as they recognize that interventions in one area will affect outcomes in others, and development must balance environmental, economic and social sustainability.

Following the promise of leaving no one behind, countries have pledged to accelerate progress for those furthest behind. This is why the SDG´s have been designed to provide the world with several life-changing “zeros”, including zero poverty, zero hunger, zero AIDS, and zero discrimination against women and girls.

Many professionals around the world nowadays seem to prefer working for companies with strong environmental ethics. This is particularly common amongst millennials, who make up around 50% of the workforce so companies have had to progressively evolve and adapt their structure to attract and retain this socially conscious group.

Millennials not only want to hear what their employers are doing to be more responsible, but they want to be co-creators of sustainability alternatives and help companies improve their responsible business practices by providing feedback, ideas and potential solutions. They want to be directly involved in the responsible efforts of a company, while they also expect their employers to provide effective activities related to environmental practices in the workplace. Even small businesses have realized the importance of this and are implementing sustainability as part of their core structure.  

A study from IBM, focused on analyzing global consumer trends, reveals that currently the importance of the values ​​associated with a brand outweighs other factors such as price or convenience for consumers. One of the conclusions drawn from the study is that a third of all consumers would stop buying their favorite products if they lost confidence in the brand and, in fact, another third of consumers affirm that during 2019 they had already stopped buying some products for that reason.

Consumers add that they give priority to those brands that are sustainable, transparent, and aligned with their values, when deciding to purchase. Therefore, they claim that they are willing to pay more, or even change their shopping habits, for those brands that fit their priorities.

Socially responsible or ethical investing is a combination of fundamental analysis active management and engagement, with an evaluation of environmental factors, in order to achieve a better long-term profitability for investors, benefiting society through the influence on the behavior of companies.

Ethical investing is in very good health and on the increase. Its growth in recent years has been very prominent at all levels: sectorial, geographical, by type, and more. Its implementation in some countries and in the institutional field is already very high and one of its main goals is to ensure that it extends more to the field of private. In addition, more and more environmentally aware investors are choosing to put their money into green companies.

How can employing a CSO benefit your business?

A corporate sustainability manager is responsible with social responsibility for everything that happens in the company that may have an environmental impact. Some of the many ways a company can benefit from what a CSO does are:

1. Encourages innovation: A CSO helps companies develop new processes and technologies to be more environmentally conscious.
2. Good Public Relations: Businesses that are seen as a responsible corporations tend to have more successful PR, which allows them to increase their credibility and support.
3. Attract top talent: Some of the best and most talented professionals seem to prefer companies that have CSO´s leading their sustainability initiatives. 
4. Gain a new customer base: Changes brought by a CSO can make a business reach new audiences, which could eventually translate into more clients and profits.

The post Why your business needs a chief sustainability officer appeared first on Green Prophet.

In the US alone, there are 15,000 registered non-profit environmental and animal welfare businesses. It’s a huge industry full of passionate people trying to make a change in the world. Below, we’ll share some tips that should point you in the direction of a successful business launch.

A User-Focused Website

Interestingly, 46% of brands fail to launch without a website. What’s the problem with that? 75% of consumers judge a business on the design of their website, so if you have no website, there’s a lack of space to sell your business. Web designers can now use website editor platforms that have advanced creation tools to produce an effortlessly responsive and interactive website. The result is a seamless experience for the consumer.

When 94% of first impressions of a website are related to the design, it pays to invest in a professional web designer, but you also have to consider the content. A key feature on all of your web pages should be a call-to-action. Some 70% of small business websites lack a call-to-action. And, believe it or not, consumers need a push in the right direction. 

Another point to consider is the mobile compatibility, also related to a responsive web design, something web professionals can implement. Half of all website traffic comes from mobile devices, according to Statista, and consumers may view it as unprofessional if a website cannot load on the phone. Don’t lose out to potentially 50% of traffic by failing to create a responsive website.

A Business Plan

Let’s start at the beginning with a business plan. If you were to hire a business advisor or brand manager, they’d ask you about your goals, dreams, what your vision is, etc. It’s essential to have a clear business plan to form the framework for your future success, and it acts as a consistent guide to refer to. 

One study found that of those who had a business plan, 36% could be accepted for a business loan, and 64% managed to grow their business. That’s compared to the people who didn’t have a plan, only 18% obtained a business loan, and 43% grew their business. Why? Because everyone from the banks to investors to consumers wants to understand your vision and concepts. 

Experts recommend you do a business plan for the next 3-5 years, and what you include is personal to you. As guidance, here are some tips of things you might want to include:

• When you’d like to launch your business
• When you’d like to make your first sale
• When you’d like to buy your first office space
• When you’d like to attend your first event as a business
• Financial expectations by the end of 3-5 years.

Those are good reference points, but as mentioned, you can personalize them to your vision. There are plenty of business plan templates on the internet and even business journals on Amazon that make business planning easier.

A Strong Social Media Presence

Some 54% of people with a social media account use social media to research products. Millions of active social media users spend hours of their days scrolling through social media, waiting for a post to catch their eye. For a business, the opportunity is unbeatable. Not only are social media channels great for building an ongoing brand, but it’s also great for spreading business launch awareness.

Most social media platforms offer additional promotional tools to help businesses. For example, Facebook has a post boosting feature – giving a brand the chance to have their advert seen by thousands for a fee. Instagram has features such as advertising options, the ability to add links to stories, and much more. 

Compared to other forms of marketing, managing a social media channel and advertisements is possibly one of the cheapest marketing methods.

Create social media pages and a LinkedIn page. LinkedIn is great for networking, business credibility, and advertising. Every business should have a LinkedIn.

Consistent Branding

Consistent branding ties nicely to the need for social media accounts and an interactive website. They’re both two platforms for consistent branding. Essentially, consistent branding is the ability of a business to deliver messages that align with the values, consumer experience, and other brand identity elements. Do it right, and you’ll be like Nike. 

One of the first things that comes into people’s minds when they think about Nike is their slogan – Just Do It. It’s plastered everywhere. From the website logo to their clothing, Nike has ingrained Just Do It into the minds of pretty much everyone. That’s what it means to be consistent with branding.

Launching an environmental protection business is rewarding, yet sometimes challenging. Yet, hundreds of entrepreneurs combine their passion for restoring our environment to its former glory with the drive to run a business. When will you take the plunge and launch your business?

The post Make A Change: Launching An Environmental Protection Business appeared first on Green Prophet.

The idea of starting your own business comes across our minds quite often. However, we tend to abandon the thought because we think that it is something that involves a lot of risks. It is true that starting your own business comes with a lot of risks and hard work. However, if you know what you are doing and you keep some golden rules of starting your own business in your mind, then you can change your fate in no time. From having a proper business plan to IT consulting, there are many things that you have to take care of.

If you don’t know what these golden rules are, then worry no more. This blog is going to cover everything you need to know. I’ve narrowed some very important tips that will help you in establishing your business like a pro. 

Here’s everything you need to know about it:

First Thing First – Work on Your Business Idea 

 Having a business plan is more than just selling your products or establishing someplace as your office. If you want to make sure that your business becomes a success, then you have to make sure that you are planning everything in a composed and well-researched manner. You need to analyze the market, the viability of your business plan, etc. 

More often than not, businesses suffer collapse because people become over-ambitious with their business ideas. Therefore, if you want to make your business a success, you need to sit down and take every single detail about your business plan into account.

Get All Kinds of Business Consulting – It’s Important

If you haven’t done any kind of business in the past and are going to start from scratch, you must understand the importance of getting business counseling. It is important because there are many things about business that only experts can guide you with. So, make sure that you get the right kind of business counseling if you want to make your business a success.

Develop a Sustainable Business Plan 

At the starting of any business, there are many difficulties that you could face. It is very likely that you might have to invest in your business from your pocket rather than earning profits. Therefore, you must make sure that you have a sustainability plan for your business so that it can at least survive the tough few months of the start. For example, you can start small projects that are sufficient to provide for the expenses of your main business.

Don’t Forget to Make Your Business Official 

More often than not, people are so busy establishing their business and making efforts about it that they forget some very important stuff like getting your business registered. If your business is not registered with the relevant authorities, then it can end up in a lot of trouble, and you definitely don’t want it to happen. Therefore, you must get your business registered as the first order of business so that you can avoid any kind of problem and focus on your business with your undivided attention.

Critically Review Your Financial Situation 

Even in the world of start-up culture, you need to make sure that you have enough finances to hold your business on grounds if things go unplanned for a month or two. Therefore, you need to have a critical look at your finances so that you and your business can survive on that money. If you don’t have that kind of money, then the rule is simple. You just cut some budget from the overall investment of your business and use that money as your secret stash in times of trouble.

Learn What Your Targeted Audience is looking for

Lastly, doing any business success is all about understanding the requirements of your targeted audience. You must make sure that you are studying the market and analyzing the needs of your potential customers. It’ll help to provide them with the services that they are looking for right from the start of your business. For example, if you are launching a product, then you just need to make your product one step better than your competitors, and just like that, your clients will be attracted to your product.

The post 6 Tips to Establishing a New Business from Scratch appeared first on Green Prophet.

If you are starting a small business in the green sphere, sustainability needs to be part of your very ethos. You cannot afford to be wasteful in setting up your business. Wastefulness will diminish what you are trying to achieve as well as tarnishing your brand.

Fortunately, over the past couple of decades, we have learned a lot about sustainability when it comes to small business. One of the few benefits of COVID-19 is that even big corporate businesses have found ways to work with more efficiency, whether or not their focus is on sustainability.

With this in mind, here is some guidance on how to set up a small business on principles of sustainability.

Keep it web-based

Unless you are selling physical products or services, there is likely little reason for you to have physical branches. Instead of renting out office space, or even using a shared space like WeWork, you can do everything from home. With a personalized virtual private network (VPN), you can give staff access to your database and any other data they need while they work from home as well.

The future of customer service is web-based, too, with advancements in AI technology making it possible for clients to get help without having to speak to a human being when not dealing with complex problems.

Keeping everything web based minimizes the natural resources you consume. Staff do not have to travel to an office, and you do not have to buy and use electronics, paper, and office furniture. You also save people the need to buy lunch, giving them the opportunity to use what they have in the fridge to avoid wastage.

Data efficiency

When you do set up your website, there are steps you can take to keep even this seemingly small aspect sustainable. You will need to find web hosting and choose the best server for a small business. Instead of renting out a whole server for your business, consider choosing shared or VPS hosting.

A full server requires a lot more processing power than shared hosting, and you will better maintain your principles of sustainability with the latter.

Provide green benefits

One of the struggles you will face as a small business owner is getting staff on board with your green vision. You may idealistically go into the hiring process believing applicants care as much about the cause as you do. But the reality is that people are generally just looking for jobs. It is somewhat rare that jobseekers end up doing something they actually care about.

However, that does not mean it has to stay this way. Although your employees may not start with the same passion as you, you can help them find it. Perhaps the most effective way to do this is by providing green benefits. Partner with companies to give them discounts on green vacations, solar power, and so on. See what your own business can do for them.

Over time, they will buy into the principles or at least get on board with them in the context of your business.

Keeping your business sustainable is crucial as a green company. Fortunately, in 2020, it is becoming easier than ever.

The post How To Set Up Your Small Business With Sustainability In Mind appeared first on Green Prophet.

There is a new precedent being set in Australia where the National Bank, the country’s biggest agribusiness lender, is changing policies to encourage more farmers to adopt sustainable practices. It’s not only private and public companies that face pressure to go green; banks now face greater pressures to include sustainability as part of their lending policies.

Farmers that participate in the natural capital model will likely score higher credit ratings in the future, one banker in the new report stated.

Climate change is creating huge uncertainties in the ag tech and farming business. Sustainable lending and recognition of those working for the planet will have a knock on effect to mitigating risks.

Just as we saw in the unsustainable real estate market several years ago in Dubai, the UAE and even in the US, unsustainable lending weakens an economy to the point of collapse. The economy is just a small part of our global planetary ecosystem. We are happy that banks now recognize this.

For those that want to see how the crisis happened follow the infographic below.

Infographic via: Tampa Foreclosure Defense Lawyers

The post Australian bankers turn to make agtech sustainable in business and practice appeared first on Green Prophet.