Luxury fashion, which not only leads the street, but often follows, is getting into the repurpose market. It started with Levi’s teaching Gen Z how to repair their clothes, Emirates airplane seats into trolleys, and now Coach.

A new collaboration between luxury brand Coach and textile reuse pioneer Bank & Vogue attempts to stitch those two worlds together: high fashion and the global textile waste stream. Textiles from fast fashion brands are filling up landfill. So much of it is poorly made with low-cost materials that the fashion items can’t be reused or reloved. 

“This Coach collection is our love letter to denim and to American heritage pieces that only get better with time,” says Stuart Vevers, Creative Director at Coach.

“Made with post-consumer materials and re-crafted with intention, each piece is truly one of a kind, shaped by the stories it already holds and the ones you’ll add. There’s an honesty in these pieces; lived-in, love-worn, and full of character. Perfectly imperfect in all the ways we value. Guided by our imagination — and our commitment to reducing our impact on the planet.”

Developed in partnership with Bank & Vogue, a global leader in textile reuse and recycling, the capsule transforms reclaimed denim into distinctive, one-of-a-kind designs. Each garment embraces visible character and individuality, reinforcing Coach’s ongoing commitment to circular fashion and responsible design practices.

And this is where the story gets interesting for sustainability watchers: Bank & Vogue isn’t a marketing construct. It’s an actual node in the global used-clothing economy.

As co-founder of the Bank & Vogue family of companies, Steven Bethell has been a thought leader and pioneer in the post-consumer textile space for over 25 years. He has dedicated his work life to innovative and relevant solutions to the crisis of stuff. Steven and his team have traveled to over 30 countries working extensively amongst the robust second-hand markets of the world.

Steven is also the brainchild behind the largest remanufacturing plant in the world, where the circular economy for textiles is brought to life. Taking post-consumer waste and transforming it into relevant products, Steven works with big brands to help them bring their sustainability platforms to the next level.

Translation: the jeans you once donated to charity may travel continents before becoming luxury goods. Circular fashion isn’t just a design choice — it’s logistics, sorting, labour, and global material flows.

The Coach RePurposed capsule is now available in Coach stores and online.

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If you were presented with an opportunity to reduce waste, cost, and risk while simultaneously driving resilience, innovation, and competitive advantage—would you not seize it? In an era of backlash against ESG, regulatory shifts, and economic uncertainty, it has never been more critical for businesses to demonstrate clear returns on sustainability investment.

Positive Luxury, the leading sustainability expert in the luxury industry, has released a new briefing report that outlines a compelling business case for sustainability, revealing 12 key commercial benefits that brands cannot afford to ignore.

Related: Estee Lauder goes solar

We are entering a new era—the climate era. A period of rapid and accelerating climate transformation, with record-breaking temperatures, stronger storms, and ecosystem shifts that will increasingly disrupt our modus operandi. This is a certainty. It comes with risk and opportunity in equal measure. The question is: will you be sufficiently prepared?” asks Amy Nelson-Bennett, CEO of Positive Luxury.

Key Takeaways from the Report:
Understand the business case for sustainability
Unlock 12 commercial benefits
Calculate your Return on Sustainability Investment (ROSI)
Sustainability as a Competitive Imperative

Businesses face a clear choice in 2025: integrate sustainability as a core strategy or risk falling behind in the race for talent, investment, and consumer trust. To remain competitive, brands must leverage sustainability to drive business growth. The report identifies four key areas where sustainability creates value:

1. Direct Benefits:
Premium pricing power – Sustainability-conscious consumers are willing to pay more for responsible luxury.
Consumer appeal, engagement & loyalty – Strengthening brand trust through sustainable practices.
New revenue streams – Opportunities in circular business models and sustainable innovations.

2. Cost Savings:
Operational efficiencies – Reducing energy, water, and material waste.
Resource & supply chain optimisation – Securing raw materials and ensuring long-term stability.
Regulatory cost reduction – Avoiding fines and penalties by staying ahead of compliance.

3. Indirect Benefits:
Supply chain resilience – Mitigating risk through responsible sourcing and ethical partnerships.
Talent retention – Employees increasingly prioritize working for purpose-driven companies.
Investor confidence – Attracting ESG-conscious investors and long-term capital.

4. Cost of Inaction:
Reputation risks – Greenwashing and unsustainable practices can lead to consumer backlash.
Climate-related resource risks – Scarcity of raw materials and rising operational costs.
Competitive risks – Falling behind more agile, sustainability-focused competitors.

Positive Luxury’s latest briefing provides luxury brands with the insights and tools needed to measure and maximize their sustainability impact. By making informed decisions today, businesses can ensure they thrive in the climate era.For more information, download the full report from 6th March here.

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Comprised of an above water disc connected to an underwater disc by five legs, a vertical shaft, lift and stairway, the WDH was designed by Deep Ocean Technology to give leisure travelers a novel way to experience underwater life. Now the company has teamed up with BIGInvestConsult AG  in order to commercialize WDH projects all over the world!

The new venture called DOT & BIG GmbH was incorporated in Switzerland as the next step in bringing the popular WDH concept to oceanside cities across the globe.

Originally we didn’t take the renders very seriously as we have seen numerous similar ideas sink in the last few years, but Deep Ocean Technology persevered.

During the Annual Investment Meeting in Dubai earlier this year, the firm signed a Memorandum of Understanding with Drydocks World and Maritime World, raising significant interest for their concept.

“As a result of the campaign,” the joint company announced in a recent press release, “specific projects are under consideration and preparation with locations in the United Arab Emirates, Maldives, Oman and Martinique.”

We are waiting to establish whether the company has conducted environmental impact assessments.

In the meantime, “If any changes in environmental or economic conditions occur, the Water Discus modules can be transferred to a different place,” visitors to the DOT website are assured. “This offers a unique opportunity to live underwater on a permanent basis with unlimited options to change locations.”

“The mobility makes changes in interior design of a hotel much easier, as any disc can be detached and replaced with a new one.”

Stay tuned for details: an underwater hotel may be coming your way soon.

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