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	<title>MOCA - Green Prophet</title>
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	<title>MOCA - Green Prophet</title>
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		<title>Iranian Farshid Moussavi&#8217;s Prismatic MOCA in Cleveland Goes for LEED Silver</title>
		<link>https://www.greenprophet.com/2012/10/iranian-farshid-moussavis-prismatic-moca-in-cleveland-goes-for-leed-silver/</link>
		
		<dc:creator><![CDATA[Tafline Laylin]]></dc:creator>
		<pubDate>Thu, 11 Oct 2012 23:36:03 +0000</pubDate>
				<category><![CDATA[Cities]]></category>
		<category><![CDATA[architecture]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[Farshid Moussavi]]></category>
		<category><![CDATA[Iran]]></category>
		<category><![CDATA[LEED]]></category>
		<category><![CDATA[MOCA]]></category>
		<guid isPermaLink="false">http://www.greenprophet.com/?p=84154</guid>

					<description><![CDATA[<p>Farshid Moussavi&#8217;s inaugural project in the United States, the sharp Museum of Contemporary Art Cleveland, is expected to achieve LEED Silver certification if it performs as designed. Born in Iran but currently based in London, Moussavi recently split up with her former work and life partner and beat out a lot of competition to win the [&#8230;]</p>
<p>The post <a href="https://www.greenprophet.com/2012/10/iranian-farshid-moussavis-prismatic-moca-in-cleveland-goes-for-leed-silver/">Iranian Farshid Moussavi&#8217;s Prismatic MOCA in Cleveland Goes for LEED Silver</a> appeared first on <a href="https://www.greenprophet.com">Green Prophet</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p><img fetchpriority="high" decoding="async" class="aligncenter size-large wp-image-84164" title="MOCA by Farshid Moussavi" src="https://www.greenprophet.com/wp-content/uploads/2012/10/MOCA-Farshid-Moussavi-1-560x406.jpg" alt="architecture, MOCA, Farshid Moussavi, Cleveland, Iran, design, LEED" width="560" height="406" srcset="https://www.greenprophet.com/wp-content/uploads/2012/10/MOCA-Farshid-Moussavi-1-560x406.jpg 560w, https://www.greenprophet.com/wp-content/uploads/2012/10/MOCA-Farshid-Moussavi-1-350x253.jpg 350w, https://www.greenprophet.com/wp-content/uploads/2012/10/MOCA-Farshid-Moussavi-1-660x479.jpg 660w, https://www.greenprophet.com/wp-content/uploads/2012/10/MOCA-Farshid-Moussavi-1-768x557.jpg 768w, https://www.greenprophet.com/wp-content/uploads/2012/10/MOCA-Farshid-Moussavi-1-579x420.jpg 579w, https://www.greenprophet.com/wp-content/uploads/2012/10/MOCA-Farshid-Moussavi-1-150x109.jpg 150w, https://www.greenprophet.com/wp-content/uploads/2012/10/MOCA-Farshid-Moussavi-1-300x217.jpg 300w, https://www.greenprophet.com/wp-content/uploads/2012/10/MOCA-Farshid-Moussavi-1-696x505.jpg 696w, https://www.greenprophet.com/wp-content/uploads/2012/10/MOCA-Farshid-Moussavi-1.jpg 1000w" sizes="(max-width: 560px) 100vw, 560px" />Farshid Moussavi&#8217;s inaugural project in the United States, the sharp Museum of Contemporary Art Cleveland, is expected to achieve <a href="http://www.greenprophet.com/2012/01/renaissance-tower-adds-unsustainable-to-towering-turkey/">LEED Silver</a> certification if it performs as designed.</p>
<p>Born in <a href="http://www.greenprophet.com/countries/iran/">Iran</a> but currently based in London, Moussavi recently split up with her former work and life partner and beat out a lot of competition to win the MOCA project. But with a price tag of $27.2 million <a href="http://www.greenprophet.com/2010/08/architect-from-fortune-500-company-criticizes-middle-easts-glass-monsters/">and more glass than we like to see on a new build</a>, we predictably take issue with calling the project sustainable.<span id="more-84154"></span></p>
<p><a href="http://www.greenprophet.com/2012/10/iranian-farshid-moussavis-prismatic-moca-in-cleveland-goes-for-leed-silver/moca-farshid-moussavi-lead/" rel="attachment wp-att-84163"><img decoding="async" class="aligncenter size-large wp-image-84163" title="MOCA by Farshid Moussavi" src="https://www.greenprophet.com/wp-content/uploads/2012/10/MOCA-Farshid-Moussavi-lead-560x411.jpg" alt="architecture, MOCA, Farshid Moussavi, Cleveland, Iran, design, LEED" width="560" height="411" srcset="https://www.greenprophet.com/wp-content/uploads/2012/10/MOCA-Farshid-Moussavi-lead-560x411.jpg 560w, https://www.greenprophet.com/wp-content/uploads/2012/10/MOCA-Farshid-Moussavi-lead-350x257.jpg 350w, https://www.greenprophet.com/wp-content/uploads/2012/10/MOCA-Farshid-Moussavi-lead.jpg 1000w" sizes="(max-width: 560px) 100vw, 560px" /></a></p>
<p>The three story museum opens with an enormous lobby area and a bold staircase that winds through the interior. A striking series of shiny triangular panels culminate in a four-sided crown, giving the museum its unique shape.</p>
<p>Some of the panels are transparent, which ushers in a smattering of natural light.</p>
<p><a href="http://www.greenprophet.com/2012/10/iranian-farshid-moussavis-prismatic-moca-in-cleveland-goes-for-leed-silver/moca-farshid-moussavi-2/" rel="attachment wp-att-84165"><img decoding="async" class="aligncenter size-large wp-image-84165" title="MOCA by Farshid Moussavi" src="https://www.greenprophet.com/wp-content/uploads/2012/10/MOCA-Farshid-Moussavi-2-560x402.jpg" alt="architecture, MOCA, Farshid Moussavi, Cleveland, Iran, design, LEED" width="560" height="402" srcset="https://www.greenprophet.com/wp-content/uploads/2012/10/MOCA-Farshid-Moussavi-2-560x402.jpg 560w, https://www.greenprophet.com/wp-content/uploads/2012/10/MOCA-Farshid-Moussavi-2-350x251.jpg 350w, https://www.greenprophet.com/wp-content/uploads/2012/10/MOCA-Farshid-Moussavi-2.jpg 1000w" sizes="(max-width: 560px) 100vw, 560px" /></a></p>
<p>Moussavi was tasked with accommodating a mechanical plant within the building, but she wasn&#8217;t able to include a basement due to costs. So she had to use her 34,000 square feet wisely.</p>
<p>For some, an expensive new art museum in Cleveland was a controversial choice given the city&#8217;s industrial reputation. For others, it&#8217;s an opportunity to set forth a renaissance of sorts, or at the very least some urban renewal.</p>
<p>But for Moussavi, this design will be critical to her career development. If it is well-received, then she may be on her way, according to Sharon McHugh for <a href="http://www.worldarchitecturenews.com/index.php?fuseaction=wanappln.projectview&amp;upload_id=20975"><em>World Architecture News</em></a>.</p>
<p><a href="http://www.greenprophet.com/2012/10/iranian-farshid-moussavis-prismatic-moca-in-cleveland-goes-for-leed-silver/moca-farshid-moussavi-3/" rel="attachment wp-att-84166"><img loading="lazy" decoding="async" class="aligncenter size-large wp-image-84166" title="MOCA by Farshid Moussavi" src="https://www.greenprophet.com/wp-content/uploads/2012/10/MOCA-Farshid-Moussavi-3-560x268.jpg" alt="architecture, MOCA, Farshid Moussavi, Cleveland, Iran, design, LEED" width="560" height="268" srcset="https://www.greenprophet.com/wp-content/uploads/2012/10/MOCA-Farshid-Moussavi-3-560x268.jpg 560w, https://www.greenprophet.com/wp-content/uploads/2012/10/MOCA-Farshid-Moussavi-3-350x167.jpg 350w, https://www.greenprophet.com/wp-content/uploads/2012/10/MOCA-Farshid-Moussavi-3.jpg 1517w" sizes="auto, (max-width: 560px) 100vw, 560px" /></a></p>
<p>And the alternative would be to slip back into relative obscurity.</p>
<p>Certainly it&#8217;s a beautiful building, and perhaps it will achieve LEED silver, but we&#8217;re a bit disappointed to see yet another rising star in the design world with a Middle Eastern background take the glitzy road versus one that might actually lead somewhere.</p>
<p>::<a href="http://www.farshidmoussavi.com/flash/index.html">Farshid Moussavi</a></p>
<p><em>Image credit: Dean Kaufman/Courtesy MOCA Cleveland</em></p>
<p>The post <a href="https://www.greenprophet.com/2012/10/iranian-farshid-moussavis-prismatic-moca-in-cleveland-goes-for-leed-silver/">Iranian Farshid Moussavi&#8217;s Prismatic MOCA in Cleveland Goes for LEED Silver</a> appeared first on <a href="https://www.greenprophet.com">Green Prophet</a>.</p>
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