It looks like yet another world record may be broken soon with the world’s longest billboard along the side of the Sheikh Zayed Road, just after Jebel Ali Port in Dubai. My car’s odometer tells me it’s about 3 km long.
Once just a small company with a negligible following, SodaStream has caused a resounding splash with its recent Super Bowl advertising debut. Following up on its earlier strategy of comparing its brand to soda giants like Coca Cola and Pepsi, which waste billions of plastic bottles every month, the Israeli company made a bold move […]
Is no egg sacred? An Israeli company buys rights to print advertising on eggs. Stand up for your rights to crack a clean egg. Despite the sad job of having to sell three of my young roosters back to the farm today, god am I happy that I farm my own eggs in the city. […]