World Breastfeeding Week Focuses on “Baby-Friendly” Policies


Billboard in Honor of World Breastfeeding Week, Sydney, Australia. The World Alliance for Breastfeeding Action (WABA) sponsored the 2010 celebration of World Breastfeeding Week on August 1-7. The theme, “Toward a Baby-Friendly World,” highlights ten steps to ensure success in breastfeeding. Breastfeeding reduces the rate of infant illness and mortality and protects mothers from post-partum […]

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Increase in Water Theft in Jordan Has Broad Implications for Middle East


Thieves divert public water in Jordan for greenhouses and swimming pools. With the Middle East facing a severe water shortage, government efforts to desalinate sea water, regulate usage and prevent waste are being undermined by a growing problem: theft. Thieves have gotten creative about diverting water from public pipes for private or business purposes, bypassing […]

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The Most Effective PR Campaign in Israel's History: Protecting Wildflowers


During the celebrations for Israel’s 50th anniversary in 1998, Israel’s senior publicists were polled to name the most effective public relations campaign in Israel’s history. The winner? A 1965 campaign to publicize the new law prohibiting picking wildflowers. Until the law was passed, families and groups of schoolchildren, along with their teachers, picked flowers as […]

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"SafsaPesel" Recycles Discarded Materials to Make Urban Sculptures You Can Sit On


Making arks and art out of trash kids collect. This “Noah’s Ark” sculpture above is part of an environmental community project run by Haggit Rich of SafsaPesel in Israel. In her workshops, groups make usable sculptures for kindergartens, schools and parks. Once Rich and the children decide on a project, they collect materials such old […]

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Israeli Parents Organize "Walking Bus" to Transport Schoolchildren


Groups of parents in the Israeli cities of Kiryat Ono, Raanana and elsewhere have organized “walking schoolbuses” to transport children to school in the mornings. Elementary-school children walking to school used to be a common sight in Israel. But modernization has led large numbers of parents to take them in the car each morning. Recent campaigns […]

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