Daniel Esty, a Yale lecturer talks about how to green your business
Is there a better time to turn over a new leaf and start new business ventures than the new year? We don’t think so! Indeed, the start of a new year affords ambitious entrepreneurs the opportunity to try out new things both inside and outside of the office. As such, if you care about the environment, but haven’t found the right time to roll out changes in your business model, then take this opportunity to launch some eco-friendly initiatives now. Here are five ideas to help you get started:
Digitize
One of the simplest ways that businesses can reduce their carbon footprint is by reducing their paper usage. After all, it’s never been easier to use digital alternatives to physical paper. Rather than reviewing and saving files with paper copies, consider using online systems to store and review important documents. Not only is this better for the environment, but it’s safe and convenient as well! (Banking online will also cut down on the amount of paper in your office.)
Encourage Remote Employment
The average American commute is about 27 minutes. This means that millions of workers have to rely on cars or public transport to reach their office on a daily basis. And, as one one might imagine, this contributes to a lot of pollution. Companies that allow and encourage team members to work from home regularly, though, can eliminate at least some of the pollution that traffic causes.
Make Sustainable Purchases
Paper plates, straws, and other disposable items represent a threat to the environment. Thankfully, eco-friendly businesses can do their bit by replacing these purchases with more sustainable alternatives. What’s more, this principle applies to all sorts of different products. Rather than buying cheap barricades that aren’t recyclable and that will need replacing in a few months, businesses can choose instead to invest in durable concert barricades, for instance, that will stand the test of time.
Go Meatless
Meat production contributes to global warming in a significant way. Fortunately, there are tasty and responsible alternatives to meat that companies can offer their team members at lunch. In addition to classic vegetarian options, some food companies are also now developing imitation meat in the form of cheeseburgers and fried chicken.
Partner with a Movement
It’s important for businesses to take steps to minimize their impact on the planet. However, it’s just as crucial for them to use their resources to spread a powerful message about the environment. By teaming up with an environmental charity or eco-friendly organization, businesses can boost their reputation, consumer reach, and environmental awareness all in one fell swoop. Don’t wait another moment –– get on the phone with a charity ASAP.
