So it’s summertime again. That means swimwear. When was the last time you found the perfect bathing suit? On a trip to Rome maybe in 2010 when you found that perfect bikini? Ordering on the Internet or going to some bland and somewhat vulgar shop like Bikini Bay fills me with dread; I tried both at some point in my life.
Then I stumbled upon Reformation and took the chance. Above is the first thing I ordered, the Tropicana One Piece. I am not being paid to write about the company or review them. I really just think that this is a company more women need to support. Especially ones like us who want to move this planet forward with basic values that every product we buy should carry. Reformation uses regenerated materials or dead stock to create a stunning line of dresses, pants, shirts, shoes and bathing suits.
In their swimwear, Reformation uses a sustainable product called Econyl, a regenerated nylon fiber made from waste such as fishing nets from the oceans and other waste from landfills. That makes me happy. But above their adorable packaging (this is a vegetable) and social media messaging (these are our new shoes what you do with them is your business), and eco-values and tips on how to clean your clothes to minimize microfibres, they make really good clothes that feel like they will last.
Not me, but a very cute model showing off the 50s era Reformation bathing suit. Fit for a pinup girl, or you.
The bathing suit has the feeling of something durable, like my grandmother’s bathing suits from the ’70s (or was it the ’60s?) and the lining is sturdy. Nothing flimsy there, except maybe for the tie-on part in the front that I need to adjust every once and a while.
Sizing was done with their online charts and with my husband’s tape measure I managed to figure out my figure. Order was placed online and arrived within a week via courier. Sent to Canada we did have to pay import fees and shipping but overall the pricetag (about $180 US after everything) is what I would pay for a decent bathing suit anywhere.
As I am active advocate of buying few things, but good things that you can keep forever or a long time, I am holding myself back from buying another Reformation bathing suit, but if the temptation overcomes me I will be doing it in good conscience.
Three cheers to this company that makes sustainable fashion affordable, sexy, in good quality and in good faith.
Author: Karin Kloosterman
Karin Kloosterman is an award-winning journalist and publisher that founded Green Prophet to unite a prosperous Middle East. She shows through her work that positive, inspiring dialogue creates action that impacts people, business and planet. She has published in thought-leading newspapers and magazines globally, owns an IoT tech chip patent, and is part of teams that build world-changing products to make agriculture and our planet more sustainable. Reach out directly to [email protected]
