When seen from above – especially at night – Las Vegas is the city of light. Its massive entertainment areas are constantly flooded in the light of countless LEDs and neon signs, providing its millions of visitors with a constant flood of artificial sunlight. “Green” is the keyword for most of its venues today – in recent years, not only its casinos and theaters but its red carpet events and even street lights have become environmentally friendly, reducing the city’s carbon footprint and energy consumption by a great deal. For many, “Is it green?” has become one of the 5 most frequently asked casino questions, which has encouraged the owners to invest in sustainability of their “product” over the years, setting an example for similar locations around the world.
Las Vegas might be one of the biggest entertainment hubs in the Americas but it’s not the only one – the US has a massive industry constantly pumping out fresh content to be shown on the silver screen. While most people don’t think of it as a business with a big carbon footprint (how damaging can online slots be?), it is – Hollywood produces tonnes of waste, from studio sets to coffee cups – each year, not to mention all the power it consumes with lighting and such. And this may come as a surprise for some – sustainability and eco-friendly policies among the priorities for most major film studios in Hollywood.
According to a press release published by the MPAA in 2016, its member companies have prevented over 23,000 tons of solid waste from entering landfills in the previous year. This represents more than 70% of their waste production – and this has been the case for more than four years now. Plus, MPAA studios are actively involved not only in reducing their water and paper consumption and CO2 emissions but also actively promoting the cause of sustainability through stories and campaigns as well as everyday practices. “It’s a great honor to represent studios that use their global platforms to raise awareness about the importance of sustaining our environment, while also bringing innovative and green-friendly policies to practice every day”, MPAA Chairman and CEO Senator Chris Dodd said in a statement. More information and infographics about the studios’ policies and records can be found here.
Festivals and events are another major branch of the entertainment business – and it is also becoming more sustainable and eco-friendly as we speak. Let us step back to Las Vegas for a while and take a look at the policies of CES, the massive tech industry event taking place each January in the city. CES has gone green years ago – and it is proud to have done so. In 2017, CES recycled close to 1,300 tons of waste materials, including things like carpets, paper and mesh banners, booth ID signs, and such. Its support for the responsible recycling of electronics and the creation of more energy-efficient gadgets is the perfect tool to get the word out to the world. Plus, its exhibitors have donated more than 280,000 pounds of their furniture and other materials to charities like Goodwill, Habitat for Humanity, and Teachers Exchange, among others.
While not all the branches of the entertainment industry are eco-friendly right now, sustainability and a reduced carbon footprint are becoming important policies for an ever-increasing number of companies and organizations in the business, actively contributing to preserving our environment.