Israel NewTech has launched a interactive map of green Israeli innovations as part of a new Industry, Trade & Labor Ministry campaign that aims to showcase the country’s international influence in the clean tech and energy sectors.
We have been frustrated with the slow pace at which Israel has incorporated some of its own homegrown innovations, such as solar power, but now the government is deliberately shining a spotlight on various companies that are advancing renewable energy, sustainable agriculture, water conservation and other environmental initiatives in countries across the globe.
Designed not only to show off, though there is certainly some element of that, the “Cleantech in the Making” map is expected to attract increased international investment in Israel’s numerous green projects.
The map lists water, agriculture, renewable energy and “environment” projects.
Internationally renowned as leaders in clean technology, Israel also boasts sophisticated water conservation and agriculture prowess that benefits communities in Chile, South Africa, Russia and a handful of other countries – the map reveals.
Adi Yefet Beeri of Israel NewTech told YNet News that the map was created “as a marketing tool meant to highlight the Israeli industries’ capabilities and the fact that they are world leaders in their fields.”
The companies that have developed various technologies can use the map as well as a way of drawing attention to their innovation for free.
So far, the paper reports, 2,000 people from mostly the United States and India have already visited Israel CleanTech’s Facebook app.
In other news, another Israeli group that developed the navigation and congestion app Waze won the best overall mobile app award at the Wold Mobile Congress in Barcelona this week, Globes reports.
Screengrab via Israel New Tech
Author: Tafline Laylin
As a tour leader who led “eco-friendly” camping trips throughout North America, Tafline soon realized that she was instead leaving behind a trail of gas fumes, plastic bottles and Pringles. In fact, wherever she traveled – whether it was Viet Nam or South Africa or England – it became clear how inefficiently the mandate to re-think our consumer culture is reaching the general public. Born in Iran, raised in South Africa and the United States, she currently splits her time between Africa and the Middle East. Tafline can be reached at tafline (at) greenprophet (dot) com.
That’s one of the reasons why so many people love Israel. They’re out in front of such progressive struggles.