Upfront price of the car.

Electric cars with a price higher than gasoline cars (Volt, Leaf) will only be bought by 1-2% of car drivers worldwide over 10 years. That’s the case with the Prius, in 13 years, it captured less than 2% of the worldwide car market even though they are only $4,000 more expensive than gasoline cars.

http://www.euractiv.com/en/innovation/better-place-ceo-biggest-obstacle-electric-cars-auto-industry-interview-500451

Better Place will sell their electric cars at least $5,000 less than the average price of gasoline cars that are sold in the US because the cars will be sold without highly expensive battery packs (The Nissan Leaf costs ~$33,000 because the 100 mile battery costs $18,000).

http://en.wikipedia.org/wiki/Nissan_Leaf#Powertrain

In Denmark the Renault Fluence Z.E. at 205,000 Danish Kroner.. costs less than a 5-door Honda Civic at 219 900 Danish Kroner and around the price of a Jazz 1.4 Comfort i-Shift so its like you pay for a small bubble car and you get a big sedan.

Here’s Honda prices in Denmark:
http://www.honda.dk/sw7920.asp

In Israel Better Place will sell the Renault Fluence Z.E. at the basic price of NIS 122,900. The Fluence will be cheaper than a Honda Civic at NIS 134,000. Even the luxury edition will be cheaper than a Honda Civic at NIS 129,900.

Here’s Honda prices in Israel:
(Hover mouse pointer over “Civic 4D”)

http://translate.google.com/translate?hl=en&sl=iw&u=http://www.honda.co.il/&ei=gwzRTeCEDJPEsAPwhYnHCw&sa=X&oi=translate&ct=result&resnum=4&ved=0CEIQ7gEwAw&prev=/search%3Fq%3Dhonda%2Bisrael%26num%3D100%26hl%3Den%26newwindow%3D1%26client%3Dfirefox-a%26hs%3Du0w%26rls%3Dorg.mozilla:en-US:official%26prmd%3Divns

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