Fashion label EcoGir says even polyester can be stylish.
The oh-so-stylish and yet oh-so-eco-friendly Israeli design label, EcoGir brought sustainable fashion to New York Fashion Week this year by holding two runway shows in a prominent midtown Manhattan location. Both men’s and women’s fashions were flaunted with a total of 12 suits shown. The two showcases took place on September 16th at RS POP Shop, a space currently used for performance art and installation exhibitions, observed by approximately 30 VIP guests and countless onlookers on the streets of New York.
Made from recycled plastic PET bottles, EcoGir’s sustainable suits make eco-friendly, machine-washable and tumble-dryable fashion look worthy of being shown during New York Fashion Week.
Tim Danser, VP of Marketing for Bagir International, said that “Mercedes-Benz Fashion Week is special to New York and important to the fashion industry. EcoGir is proud to remind the world that being stylish and eco-friendly is possible. At EcoGir we believe being sustainable is a daily lifestyle. Every day is Earth Day for EcoGir.”
Not only were the shows viewed by fashion VIPs such as designer Matthew Ossenfort of Macy’s and assistant editor of MR magazine Jillian Sprague, but the runways were viewable to the public via large flat screen monitors.
The models, who were dressed in traditional colors (black, tan, and gray) as well as tuxedos, were available for Q&A sessions after each show. Attendees were permitted to feel the garments, as part of EcoGir’s mission to prove that sustainable fabrics have come a long way.
: Bagir
Read more about EcoGir’s suits::
Bagir’s Recycled Plastic Bottle Suit Gives New Meaning to Euro-Trash
Eco Suit Company Bagir Makes Earth Friendly Deal with Egypt
Bagir’s Suit More Suitable for the Planet, And They’re Practically Giving It Away
Author: Karen Chernick
Much to the disappointment of her Moroccan grandmother, Karen became a vegetarian at the age of seven because of a heartfelt respect for other forms of life. She also began her journey to understand her surroundings and her impact on the environment. She even starting an elementary school Ecology Club and an environmental newsletter in the 3rd grade. (The proceeds of the newsletter went to non-profit environmental organizations, of course.) She now studies in New York. Karen can be reached at karen (at) greenprophet (dot) com.
That polyester can be stylish and guys wearing it, hot!