Abu Yoyo: Closing the Loop in Banner Advertising

You read about it here first on Green Prophet. Now watch the vid.

Tel Aviv’s Naomi from Abu Yoyo has found an ingenious way to recycle city banner adverts. She makes bags, wallets and book covers and sells them back to media companies. Ingenious, no?

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Karin Kloosterman
Author: Karin Kloosterman

Karin Kloosterman is an award-winning journalist and publisher that founded Green Prophet to unite a prosperous Middle East. She shows through her work that positive, inspiring dialogue creates action that impacts people, business and planet. She has published in thought-leading newspapers and magazines globally, owns an IoT tech chip patent, and is part of teams that build world-changing products to make agriculture and our planet more sustainable. Reach out directly to [email protected]

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13 thoughts on “Abu Yoyo: Closing the Loop in Banner Advertising”

  1. FranzMuller says:

    I work in the outdoor banners design business and I have never thought that such a creative way of recycling was possible. It seems that some people have a neck for certain things. The world is based on equilibrium: I mean that someone creates banners(me) and someone else thinks of a way of reusing those(Abu).

  2. FranzMuller says:

    I work in the outdoor banners design business and I have never thought that such a creative way of recycling was possible. It seems that some people have a neck for certain things. The world is based on equilibrium: I mean that someone creates banners(me) and someone else thinks of a way of reusing those(Abu).

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