Naomi of Abu Yoyo
They’re up, then they’re down. Up, then down. The story with the billboards along the Tel Aviv Ayalon Highway is a bit of a yo yo. Activists fight to have them taken down for polluting our collective consciousness and then advertisers win the battle and the billboards are up again.
That’s why we excited to hear about Naomi’s Abu YoYo (meaning piggyback ride) company which is designing goods from billboard waste. Check out her kitchen accessories for drying dishes, bags and office products.
Naomi writes Green Prophet, “In my small studio in Tel-Aviv I am designing and producing bags and accessories for the office and home, which are all made of used advertisment banners.
“In the struggle to forbid the large ads in Tel Aviv and on the highways, little is said about the material those things are made out of … well, it’s plastic, a very toxic variety, and tons of it is disposed of in unfriendly ways. (Only in Tel Aviv, at least 6,900 meters of it are produced and disposed of every month!).”
Naomi’s idea is not entirely new. We’ve heard of projects like this from Berlin, but we love how design and social consciousness are now merging in Israel.
More sustainable design from Israel
Read more about sustainable design in Israel:
Beauty Increases Sustainability, According to Designer Gadi Amit
Ten Sustainable Israeli Designers Who Reduce, Reuse & Recycle
Inner tube bags made from Tel Aviv designer Elanit Neutra
Author: Karin Kloosterman
Karin Kloosterman is an award-winning journalist and publisher that founded Green Prophet to unite a prosperous Middle East. She shows through her work that positive, inspiring dialogue creates action that impacts people, business and planet. She has published in thought-leading newspapers and magazines globally, owns an IoT tech chip patent, and is part of teams that build world-changing products to make agriculture and our planet more sustainable. Reach out directly to [email protected]
Hi I need to buy a lot of tons of used billboards, my email is [email protected] thanks
Our email address is [email protected]
Our company is sourcing for Used Billboard Banners. We can buy this used material in bulk. We can import between 100MTon and 300MTon on monthly basis. If you can supply, please do contact me asap.