Laundry soaps – is less more green? Jordanians Concentrate for the Environment

Laundry soaps – is less more green? Jordanians Concentrate for the Environment

Jordan is cleaning up its act, at least in terms of laundry detergent, with a project entitled Concentrate for the Environment.  The voluntary, industry-led initiative aims to reduce the negative environmental impact of powdered laundry soap. Seems the soap industry excels at greenwashing; this looks like corporate cost-shaving spun into environmental (fool’s) gold.

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