Moussa Beidas’ Art Installation Powered By The Sun?

Moussa Beidas Solar BannerA young Dubai designer wants to install the world’s largest perpetual public art installation to send a message around the planet using the power of the sun.  Moussa Beidas grew up in the rapidly developing emirate keenly aware of how urbanization can disconnect people from nature’s rhythms. His Solar Banner project intends to broadcast thought-provoking messages sequentially around the planet while simultaneously reconnecting us to earth’s transit around the sun.

 Moussa Beidas solar banner UKThe “banner” is actually a highly polished metal mirror, engraved with a simple text message intended to encourage passive public participation: which would be thinking.

The prototype states simply, “THIS TOO SHALL PASS”, but there’s no limit to possible content. Each mirror would be  situated to reflect beams from the rising and setting sun onto a large vertical surface, ideally iconic buildings that are frequently visited or photographed.

Beidas has depicted the effect on London’s Houses of Parliament (above) and the Sydney Opera House (below).

 Moussa Beidas Solar Banner AustraliaAs earth spins around the star, each mirror would reflect that phrase for only a short period each day.  The message could travel through a city, or if installed in every time zone, it could go global, effectively chasing the sunlight, passed around the world much like a note in a classroom, or a typographical carrier pigeon.

He describes the project in the short clip below:

YouTube Preview Image

Interesting concept?  Sure.  Practical?  Perhaps Abu Dhabi’s deep-pocketed art world could install Solar Banners as a performance piece on Saadiyat Island. Or a major brand might grab the idea to advertise their soft drink or sneakers.  Maybe #Occupiers will latch on to it: you can’t get arrested for making your point with solar graffiti.

Beidas is seeking financing to produce the mirrors and set up a test installation. Find out more on Zoomaal, a new crowd-funding platform aimed at encouraging innovation in the Arab world, specifically United Arab Emirates, Egypt, Lebanon and the Kingdom of Saudi Arabia.

All images from Zoomaal

About Laurie Balbo

At university, she was annoyed that her architecture degree was called a Bachelor of Environmental Design. As a working architect, she was annoyed that projects weren’t designed with more environmental consideration. She’s a usually-annoyed architect and sustainability specialist who hopes that venting her frustrations will make a positive environmental difference. Her husband just hopes it makes her less annoyed. Born in the United States, Laurie has managed design and managed construction of ports and airports in New York, Dublin and now Amman. She blogs on knitting and other arcane topics at Laurie can be reached at [email protected]

One thought on “Moussa Beidas’ Art Installation Powered By The Sun?

  1. Tanya

    Dear Moussa,

    I am Tanya Khalil, assistant production on a TV show that will be aired on MBC. We are very interested in talking more about your project.

    Please get back to me as soon as possible on [email protected]

    Thank you

    Waiting for your soonest reply


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