The company rightly notices that cotton is one of the most destructive agricultural products on the market.
In part this is because the crop requires a lot of water, is dosed with scantly regulated quantities of harmful pesticides that eventually contaminate groundwater, many of the chemicals don’t wash out, and people who put all the work into caring for cotton are rarely compensated as they should be.
As a result, CC has voluntarily sought certification from an organization that holds companies to the most stringent international organic standard – GOTS.
“We all know the world is changing,” CC writes on their website. “Today more than ever we are aware of the environmental and social implications of the goods we consume.”
“People are beginning to see that industry and ecology MUST go hand in hand, they continue. It’s up to every one of us, and we believe that together we can make this amazing awakening into a new, better, greener reality.”
Caravan Collective is doing their part with a fun line of organic apparel specifically geared towards cyclists, but non-cyclists would love their quirky shirts, baby clothes, forthcoming tank tops for both men and women and even accessories.
The vision was born on an organic farm in northern Israel and the fun-loving firm strives to deliver the highest quality design and materials.
One percent of the company’s profits are donated to environmental causes.
Cycling has taken off in Israel in recent years. In addition to taking part in races and exploring backcountry trails, many cyclists commute to work on their saddled steed. There’s even a cardboard bike from the country that is close to hitting the marketplace.
Now the thriving new subculture has a locally-owned and operated clothing line of their own, and one whose environmental and social ethic they can be proud of.