While some plebes schlep to work amid carpet covered cubicles and everlasting beige, Google’s employees have an indoor orange grove reminiscent of Jaffa’s longstanding industry, a wall covered in a giant giclée of the Negev desert, a dining room that mimics the city’s effervescent cafe culture and even a meeting room that pays respects to local surfers.”
What’s more, these offices are not relegated to just one floor of the Electra tower. Instead, there are eight all decked with the same playful, mostly nature-oriented decor that has catapulted Camenzind Evolution‘s reputation as a leader of the interior design world.
Designed by Camenzind Evolution with input from local design firms Setter Architects and Studio Yaron Tal, Google’s new offices in Tel Aviv are so darn cool it hardly seems fair. And yet, like most of the corporation’s biggest offices in cities around the globe, they were designed with some sense of sustainability in mind.
Already one of the “greenest” towers in Tel Aviv, the Electra was constructed with non-toxic materials, has facilities that permit grey water recycling and partially relies on renewables to cover its reduced energy requirement.
This comes on the heels of a recent announcement that electric vehicle manufacturer Better Place has entered into a $4 million deal with Elco Holdings Ltd. to provide 125 Renault Florence ZEs that will be distributed to Electra Ltd. and Electra Consumer Products Ltd.
Each floor is designed to correspond with some aspect of Israel’s multihued identity, be it the cafe culture, its vibrant markets or the laid back beach scene. And work, somehow, does get done despite the casual environment.
Unconventional spaces are set aside for brainstorming and creative collaboration, while more traditional desk space is used for dedicated, individual work time.
“The remaining floor gives space to a new ‘Campus’, which was also opened in December by the Israeli Prime Minister. The ‘Campus Tel Aviv’, powered by Google for Entrepreneurs, is a new hub for entrepreneurs and developers, providing a base for start-up companies, and is only the second Google ‘Campus’ worldwide.”
All photographs by Itay Sikolski