Inside a Better Place batter switching station: an idea born too soon?
The fortunes of the Better Place electric car and service network company, which began going downhill when founder Shai Agassi was fired from being international CEO in October, have not improved much despite receiving a $100 million investment boost by the Israel Corporation, its main shareholder last month. The start up company created a large amount of media buzz with its unique concept of opening networks of EV car battery switching stations in Israel and elsewhere to give the car’s lithium battery packs more driving range.
Engine compartment of a Better Place Renault Fluence ZE. What will happen now to those who have already purchased these cars?
This concept has more recently allowed the company to explore the idea of becoming more of an EV car gas station which could enable other types of electric cars to use the company’s recharging posts or stations.
The beleaguered company’s fortunes may now may retreat even faster following news in the Israeli Globes newspaper that the builder of Better Place’s 51 proposed battery exchange stations, the Baran Group, an international engineering, technological and construction consortium, is becoming ” very anxious” concerning the debt of more than NIS 54 Million ($ 14.25 Million) owed to Baran for constructing these stations around Israel.
This amount, according to the Globes article, is a third of the total amount needed to build all of the stations. Baran’s board of directors are now concerned as to whether Better Place will be able to meet its proposed business targets and told Globes that the situation is “under review” . Baran’s board told Globes that “as the situation changes, the company’s management and board of directors will review it and make the necessary decisions.”
The ultimate future of this company, and its EV service network concept and overall fortunes may work out better if outsourced to countries where electric car concepts are better received by both the government and the general public.
One such country, China, is itself developing electric cars as a way to cut down on air pollution due to the large numbers of new car owners taking their cars on Chinese motorways. As for the future of Better Place in Israel and for the more than 550 persons who have purchased these cars in Israel to date , two of whom we interviewed recently, seeing large numbers of Better Place EV cars on Israel’s streets and motorways is still a long way off from being a plausible reality.
Read more on Better Place:
Better Place Electric Car Company Gets $100 Million Investment Boost
We Interview Better Place Electric Car Owners in Israel
Better Place EV Car Company May Turn Into EV Gas Station
Better Place Electric Car Company Lays Off Staff
Author: Maurice Picow
Maurice Picow grew up in Oklahoma City, U.S.A., where he received a B.S. Degree in Business Administration. Following graduation, Maurice embarked on a career as a real estate broker before making the decision to move to Israel. After arriving in Israel, he came involved in the insurance agency business and later in the moving and international relocation fields. Maurice became interested in writing news and commentary articles in the late 1990’s, and now writes feature articles for the The Jerusalem Post as well as being a regular contributor to Green Prophet. He has also written a non-fiction study on Islam, a two volume adventure novel, and is completing a romance novel about a forbidden love affair. Writing topics of particular interest for Green Prophet are those dealing with global warming and climate change, as well as clean technology - particularly electric cars.
The Chinese have no shortage qualified manpower, that’s for sure. They can also pass an edict to “require” people to buy electric cars.
The only downside to this idea is that most of China’s power stations are either coal fired or nuclear. But that’s a fact in many other countries too.
China seems a logical choice, particularly for the battery-switch concept. It might be more appropriate in China, however, for the battery switch to be manual rather than robotic. Sort of a highway “pit stop”.