Breast cancer is the boogey man lurking underneath our breastbones, and organizations committed to eradicating the disease are the super heroines wearing pink capes, except when they are selling something that can cause cancer.
That Susan G. Komen’s fragrance ‘Promise Me’ may be laced with cancer-causing ingredients is a blessing in disguise. The world needs a smoking gun to wake up consumers to the toxins we are lathering in as we pursue dangerous beauty. An ecosexual revolution will gain the necessary traction when enough people recognize the inherent value of greening their personal and intimate lives, one vibrator, lipstick, bubble bath, massage oil, sanitary hygiene, condom, lubricant and bottle of perfume at a time. (Just to be clear, that’s a truncated list of ways everyone reading this can be kinder to their somatic and erotic selves; being an ecosexual is actually fairly easy, green and consummately pleasurable.)
‘Promise Me’ isn’t the only scent accused of having a stinky formulation; most perfumes have proprietary compound lists that include nasty and often carcinogenic agents. It is all kept hush-hush because who in their right mind wants to smell like Bergamot, rosewood, musk and other heady notes mixed with the neurotoxin Toluene and hormone disrupter Galaxolide?
Apparently, the folks at Komen didn’t do their due diligence when the decided to launch their signature scent. These last two – Toluene and Galaxolide- are ingredients banned by the International Fragrance Association (IFRA). Breast Cancer Action (BCA) claims to have found via independent laboratory testing in ‘Promise Me.’
The International Fragrance Association is a worldwide representative body working to ensure the safety of fragrance materials both to the consumer and the environment. Both Turkey and Israel have IFRA offices.
Because the Komen foundation helped put breast cancer awareness on the cultural map, it’s reasonable to hold them to higher standards. BCA writes an excellent article about the consequences of pinkwashing, and arguing for changes in how the Komen foundation operates, spends their resources and promotes breast health and cancer prevention awareness.
Breast cancer kills fewer women than heart disease, but because its scars reach deeper than our skin, it’s the rallying call that resonates with women’s private erotic selves. For better or for worse, we are our breasts, and how they present to the world undermines and informs our sense of self-acceptance, attractiveness and confidence.
You want healthier breasts, sex that is optimally pleasurable, fertility unburdened by modern toxins, restorative sleep, clearer skin, stronger erections and the like? If the answer to any of these questions is a remote yes, then may we gently suggest you transform your private life to reflect sustainable living. Become a wiser eco-sexually savvy consumer, and be part of the paradigm that promotes a world in which a green lens determines our ideals of beauty and health from the crowns of our heads past our natural bust lines down to our toes.
photo credit: sliverofice.com
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