Advantix Systems is yet another new Israel-based cleantech company just entering the U.S. market with an innovative solution for a big problem for US states as the climate heats up with climate change, while simultaneously, fossil fuels become rarer and more expensive, in the ongoing journey down the other side of Hubberts Peak. The company has pioneered a cooling technology that uses half the energy of traditional HVAC systems.
Already the US Department of Energy has anointed the Israeli firm Linum Systems with ARPA-E funding for its radical innovation in cooling technology. ARPA-E (Advanced Research Projects Agency-Energy) was set up within the agency, to advance potential groundbreaking clean energy solutions to the climate crisis. Only super high-risk, high-reward clean energy technologies are selected.
The DOE is wise in making these investments in green cooling, even in firms formed outside the US. Most US states will be increasingly forced to rely on the use of fossil fuels for air conditioning, because the inexpensive, low-energy-using evaporative coolers really only work well in a super dry climate, and most of the US states that are hot – are both hot and humid. In humid heat, so-called “swamp coolers” like those from Colorado-based Coolerado just do not create the sense of comfort needed, as they simply do not address humidity.
But, from Israel, here comes a new cleantech solution for cooling that can cut energy use by 50%, while reducing the use of fossil fuels.
Advantix has formulated a new kind of air conditioning system that is based on the dessicant powers of brine, inspired by the nearby Dead Sea. The company is based in Haifa, Israel.
Their air cooling and dehumidification technology uses liquid desiccant — a natural salt water solution that removes humidity directly from the air without the need of adding excess cooling or heating.
The simple membrane-based technology can cut energy use in commercial and industrial facilities by 50 percent, because the technology eliminates the additional step of cooling or preheating, and this means it also reduces operating and maintenance expenses as well.
Although Advantix joins Linum and other Israeli cooling innovators like EWA, there is an additional reason that the company’s technology is likely to be sound and green. Hannah Granade, the President of Advantix Systems, was formerly with McKinsey & Co, the global energy efficiency gurus. Hannah was the lead author of the groundbreaking McKinsey report that quantified, for the first time, the potential $1.2 trillion we could achieve globally through energy efficiency improvements.