Abu Dhabi's Solid Gold "Biofuel" Mercedes Another Dubious "Green" Development
Maurice Picow | | 8 Comments | Email this
How un-green? Not only an over-the-top luxury car, but made from white gold! So what if it can run on biofuel.
Are the United Arab Emirate states being over-the-top extravagant when purchasing super luxury cars? Word has it that an Abu Dhabi billionaire is the proud owner of a Mercedes V10 Quad Turbo sports job that has a body made of white gold! Not gold paint, but gold alloy sheet metal. Do these kinds of luxuries find any parallel with the similarly over-the-top “eco” projects happening in the region, like The World islands and Masdar City?
The specially made car features a newly developed V10 quad turbo with 1,600 horsepower and 2800nm of torque. It is said to be able to go from 0-100km/h in less than 2 seconds, and can go a 1/4 mile in 6.89 seconds running on biofuel. But seriously folks, is it even relevant to talk about biofuel in the face of such an item?
Cost of this “jewelry store on wheels” is reported to be $2.5 million – or enough money to feed the poorer populations of many Arab countries for months.
Oil rich Emirates in the UAE have been known to spend large sums of money on all kinds of extravagant projects including what has been billed as the largest and most expensive indoor ski complex in the world, Ski Dubai; the world’s tallest building, Burj Khalifa Tower (all 158 stories of it) Abu Dhabi’s now being constructed luxurious Al Reem Island (said to be a playground for the wealthy); and what may be the only truly environmental sustainable project, Masdar City, which is also in the early stages of construction.
Luxury at the expense of poorer Arabs
All of these, including the car of course, are at the expense of millions of people throughout the Muslim world who go to bed hungry every night; and many of these people (from countries like Bangladesh, Indonesia, and even Jordan) work in the UAE on these projects for incomes ranging from as little as $4 a day.

It appears that only the wealthy can afford to purchase properties in these places, or spend the night in hotels that can run as much as $25,000 a night for a luxurious suite in Dubai’s Burg Al Arab ultra luxurious hotel tower. It makes us wonder what good could be done if just some of the money spent on these projects had been used for the good of the regional environment.
And while the much touted Masdar City is being marketed as “an example for other countries”; other projects, especially Dubai’s island community extravaganza The World, may turn out to be the region’s economic and environmental downfall, due to severe problems from both aspects.
Getting back to the “solid gold Mercedes” it does have one redeeming quality; its 1,600 HP engine is designed to run on biofuels. But throwing in words and ideas like LEED-certified building and biofuel does not make a construction project or car environmental friendly. It’s just using the good deeds of the environment movement to get some good PR.
Want to convert your Mercedes to biofuel? No problem. Follow this handy resource “converting diesel mercedes to biofuel” and save yourself $2.5 million dollars.
Update: The car might be a “fake” gold number, according to Snopes: Snopes
For $2.5 million, it’s still an excess.
More on luxury projects and excess in and around the UAE:
Abu Dhabi Rich Pay Millions for Camels While Much of Arab World is Poor
Burj Dubai is Finished, But at What Environmental and Economical Advantage?
Will Abu Dhabi’s Al Reem Island be Only a Playground for the Rich?


8 Responses to “Abu Dhabi's Solid Gold "Biofuel" Mercedes Another Dubious "Green" Development”
kwfkwf • March 2nd, 2010 • 1:16 pm
I actually live in the United Arab Emirates, and this picture has been around for quite a number of years. I recently had my wife's car “foiled” which means covering it with a thin shiny plastic covering which (apart from changing the colour) means that the underneath paint lasts longer, and you don't get paint chips and sand damage.This SLR looks “foiled”. There was a similar job in progress with a Rolls Royce just when my wife's car was being done.And as for the “biodiesel” comment – probably more urban legend. None of the filling stations in UAE sell biodiesel and it is only currently available by the tanker load imported from Europe.Oh, and Masdar is a fabulous project. Neutrally yours,Karl
Karin Kloosterman • March 6th, 2010 • 9:24 pm
Great comment.
Lebanese Prefer “Green With Envy” Maseratis Over Eco-Friendly Hybrids Cars | Green Prophet • April 19th, 2010 • 10:09 am
[...] that of the 400 models in display, the most attention was being given to high priced “glitz-mobiles” including a $300,000 Limited Edition Maserati MC Sport, one of only 15 in existence and [...]
deuanhardy • April 23rd, 2010 • 3:18 pm
Don't believe a word of the solid gold bit. Even with 9 carat gold, it would weigh several tons. At that weight, I doubt 1600 hp would be enough to reach anything like the performance figures quoted.Anything below 9 parts in 24 gold content can't legally be described as gold anywhere.More details, please for a better article.Deuan
Time to Hook Your Car Onto the Road Train? | Green Prophet • April 24th, 2010 • 4:16 pm
[...] last, but not least, there’s that billionaire in Abu Dhabi, who owns a white gold V10 Mercedes Quad Turbo sports job that can do a 1/4 mile in 6.89 seconds. We’re sure he can’t wait to take the car train [...]
_RC_ • May 10th, 2010 • 3:58 am
Anyone who knows something about cars will be able to tell you that this is a hoax story. The paint job, the 1/4 mile time etc. are all total nonsense.
John T • June 9th, 2010 • 8:09 am
Great pics.
I really do despise know-alls, bullshitting on the coating, saying it is white gold.
It is actually anodised & lacquered electrobrightened aluminium.
Oman Hopes to Build MidEast’s First Electric Car – With Massage Seats to Boot | Green Prophet • August 29th, 2010 • 3:06 am
[...] may be just another Gulf State far-fetched innovation, like the white gold, bio fuel running Mercedes Benz in Abu Dhabi. Mr. Sultan bin Hamad al-Amri, CEO of Oman’s Noor Majan (and creator of green.autoblog.com) is [...]