"Sisters" Sells Environmentally Friendly Sex Toys in Tel Aviv

Green Prophet reported awhile back on the Dinah Project, an Israeli-based site that, among other things, gives women tips on how to “green” their sex lives.

Today, Sisters, a five year-old, woman-owned, woman-run chain of Tel Aviv sex shops, is building on this tradition of helping women in Israel get our green groove on!

Sister just introduced a new line of toys with an environmentally friendly “Click’N’Charge” electromagnetic charger.  These toys are the award-winning creation of the German erotic toy company Fun Factory.  The “Click’N’Charge” plugs directly into any wall outlet.  Both the base of the toy and the charger have opposing magnets, that when clicked rev up the toy’s lithium battery engine.  When the battery eventually dies, it is easily and instantly rechargeable with just another touch of a button.

Sisters’ Ayelet David-Koren admits that this is only a “half-green” technology, since it still uses electricity, which ultimately comes from dirty sources like coal.  Still, the Click’N’Charge replaces the need for one-time use batteries, which is certainly a plus for the environment  (Batteries take a lot of resources to produce, and often end up leaching dangerous chemicals in landfills).  It’s also a plus for women, who won’t need to stop and switch or charge regular batteries in the heat of passion.

Although the new line is the first one Sisters is marketing specifically as green, the store is no stranger to environmentally healthy products.  Their raison d’etre is to promote sex toys that are woman-friendly, which, much like organic foods or fabrics, means free of substances that could be harmful to women’s bodies.   All of the store’s toys are made of materials like rubber elastomer or silicone, which are chosen specifically because they do not contain phthalates (a type of chemical used in plastics that is thought to be carcinogenic).

Organic lube, another environmentally and body-conscious erotic product popular in the U.S. and Europe, is something David-Koren would “bring to Israel tomorrow” if she could, but faces a challenge because sexual lubricants in Israel are defined as cosmetics.  This means they require a special license for sale, and must undergo testing by the Ministry of Health.  This process, laments David-Koren, is bureaucratic and can cost several thousand shekels.

In the meantime, Sisters staff remains committed to increasing women’s awareness about their sex products.  “We educate women on what’s good and not good to put in their bodies,” says David-Koren.  “It’s especially important to us because we are women!”

Sisters has two locations in Tel Aviv, one at Ben Gurion Boulevard No. 47 and one at the Tel Aviv Port, Hangar 26.

Until January 31, they are also running a contest on their Facebook page.  Whoever posts the best marketing slogan for the new green vibrators wins one!

:: Sisters [Hebrew]

Related posts on the environment and women’s bodies:
Israel’s Dinah Project Greens Your Sex Life
Ecomum Ecos Your Moon Cycle
10 Common Misconceptions About Breastfeeding Your Baby