London fashion week show viewers may have been shocked earlier this week when London-based Lebanese designer Ziad Ghanem’s line came down the runway. Initiated by a video introduction asking the viewers to break free from consumerism and follow their own hearts, repeating the line “I lost my head the day I found my heart,” the show was definitely nothing like mainstream high fashion.
But neither is Ziad Ghanem.
Unlike other high fashion designers, Ghanem brings a funky environmental consciousness to his work that proves “green” ideas have their place in the world of couture. Sourcing his fabrics from used clothing from second-hand stores, Ghanem also follows principles of environmentally friendly printing and ethical working conditions.
Apart from his own high fashion couture and ready to wear lines, Ghanem has also joined forces with graphic designer Robert Boon to form a collaborative fashion label called Maiden Britain, which will “support revolutionary concepts of art, fashion and contemporary cultures and end creative laws limitations.” Maiden Britain will make upcycled fabric clothing pieces and a limited edition of 100% recycled cotton T-shirts with hand-printed graphics.
Using a large assortment of fabrics in a single garment, Ghanem’s designs get you more fashion for your buck. According to him, “in just one of my dresses you can find Versus, M&S, Laura Ashley, Junior Gaultier, Gap and a vintage Sex Pistols T-shirt.” Isn’t recycling grand?
Ghanem’s fashion inspiration began in Lebanon, where his grandfather owned a shoe factory and where his uncle designed shoes. His mother was also a sharp dresser and instilled a design urge in him from a very young age.
Check out the clip below for a behind-the-scenes look at one of Ghanem’s fashion shows from earlier this year, and a brief interview:
Read more about eco sustainable clothing in the Middle East: