Usually the advertising industry is not considered to be a very ecological industry. Think about the amount of useless junk mail you get to your mailbox each day wasting tons of paper which most of it won’t be recycled. Think of all the huge advertising billboard posters on highways. Now think Eco-design. And specifically urban design.
There are new and innovative ways to promote brands and ideas in more sustainable ways that don’t generate waste or pollution. One way is to spread your ads on the dirty pavement by “cleaning it.” That’s right, water and pressure clean the dirt and leave a promotional ad.
The Curb uses this method to promote many brands (check out their photo gallery):
The company uses other methods like snow tagging, low grow of grass, solar art on wood, and snow models (not just castles…). And a couple weeks ago an Israel company, named Spotless (how appropriate) started a street campaign across Tel-Aviv to help support the cause of releasing the IDF soldier Gilad Shalit by “printing” this on the pavement:
“With each passing moment Gilad disappears,” having double meaning with the natural ads that fades away as it gets dirty again.
Next time you are planning a campaign be sure to think of the alternative methods for advertising.
Author: Lea Aharonovitch
Up until a year ago Lea used the word “Environment” only referring to nice scenery.But somewhere the switch flipped and now we’re talking about a real environmentalist (with a husband that had to get rid of his obsession for collecting plastic bags…) In addition to being a Senior Product Manager at Answers.com ( & wikianswers.com) Lea also publishes her own blog about Eco-Design and running a green business. She can be reached at lea (at) greenprophet (dot) com.
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