Bicycles are becoming trendy here in Israel, and as a result the government has been spearheading initiatives to promote this eco-friendly, congestion-fighting trend. What’s more, bicycle tourism is becoming increasingly popular as well, as bikers savor the open green spaces that Israel has to offer.
Israel’s Ministry of Tourism has just announced that the government is allocating 100 million shekel to develop bicycle tourism in Israel on a grand scale. What’s more, they are interested in getting proposals from people who have an idea how to develop the industry. Applicants whose proposals are suitable will be invited to present their ideas.
Their ultimate goal: To position Israel as a tourism hot spot for cyclists worldwide.
Says Tourism Minister Ruhama Avraham-Balili:
The Tourism Ministry leads the development of the cycling tourism industry as part of its policy to position Israel as a unique and quality tourist destination at an international level. This is in light of the worldwide trend in the tourism industry that places cycling tourism as a significant and developing market segment. Developing the industry will improve Israel’s image around the world and increase tourist traffic, while preserving the environment.