"Groovy" Design Duo Makes the Most out of Matkot

Israelis love playing matkot. Though we are Israeli, we weren’t born here and have yet to learn how to appreciate the national sport, best played in one’s tighty whities on the beaches of Tel Aviv.

Thanks to our new friend at Designist Dream, we found links to the creations of Groovy (Danit & Yinnon Simhi). There is no mention about the paints and processes in creating this chair, but we think it has a “green feel,” mainly because of its multifunctionality: a funky beach chair and matkot game all rolled into one. Says Groovy’s website: “There is nothing like the combination of words retro and active to describe the activities of Danit and Yinnon Simhi, the couple operates under the name of ‘Groovy.’

“These young designers turn their years of collecting into a real profession using their artistic talent and their imagination to bring old and new things to life. Most of the new products designed and manufactured by Groovy, and infused with humor, and are realized as surprising new designs and images.”

They have a retro/recycled line, and even a line made from wood which includes a wooden scooter. We kid not.

The studio is based in Tel Aviv and we are looking forward to posting many more of their creations.

::Groovy